This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. France-based hotel giant Accor has appointed Leire Leoz to the newly created role of chief franchise officer for its premium, midscale and economy division, according to a news release.  In her new role, effective Feb. 2, Leoz is tasked with optimizing Accor’s franchise strategy. She will report directly to Accor’s group deputy CEO, Jean-Jacques Morin, and will join the ...