Core Insights - Accor has appointed Leire Leoz as the chief franchise officer for its premium, midscale, and economy division to enhance its franchise strategy [1][2] Group 1: Appointment and Role - Leire Leoz's role is effective from February 2, and she will report to the group deputy CEO, Jean-Jacques Morin, while joining the executive committee [2] - Her responsibilities include optimizing internal processes, strengthening relationships with franchise owners, developing talent, and promoting best business practices [2][4] Group 2: Background of Leire Leoz - Leoz has nearly nine years of experience at Marriott International, where she was vice president of owner and partner relations for the Europe, Middle East, and Africa region [3] - She has also worked with Starwood Hotels & Resorts and InterContinental Hotels Group, starting her career as an economist with the European Commission [4] Group 3: Company Focus and Performance - Accor aims to foster growth in its premium, midscale, and economy segments, as stated by Morin [4] - The company operates over 5,700 hotels across 110 countries, with brands including Swissôtel, Handwritten, and Ibis [5] - In Q3 2025, Accor reported a 1.1% year-over-year revenue decline in this division [6]