Amazon revamped its private food labels and introduced a new brand, Amazon Grocery. Deb Cohn-Orbach / UCG / Universal Images Group via Getty Images Close Key Takeaways Amazon is priming its grocery lineup for the private-label craze as shoppers look for more ways to save on food. Amazon (AMZN) rebranded its private food labels Wednesday after seeing a 15% jump in the number of company-branded products sold. The new brand, Amazon Grocery, pulls in items sold under the Amazon Fresh and Happy Belly labels, and ...

ToplineAmazon is consolidating its grocery brands into a $5-and-under essentials line, betting that value staples can attract cost-conscious shoppers and finally give it traction in the notoriously low margin grocery business.Close-up of Amazon Fresh grocery delivery bag on the front porch of a home, black and white, illuminated in stark light, in the San Francisco Bay Area, San Ramon, California, February, 2018. (Photo by Smith Collection/Gado/Getty Images)Getty ImagesKey FactsAmazon debuted Amazon Grocery ...

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 stars or above. The extensive selection includes everything from milk and olive oil to fresh produce, meat and seafood, with most products priced under $5, offering exceptional value to customers. The new private label brand unites Amazon's customer favorite Amazon Fresh and Happy Belly brands into one cohesive grocery. ...