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鲸鸿动能亮相 HarmonyOS Connect伙伴峰会,全域投放服务助力品牌生意高效转化
Sou Hu Cai Jing· 2025-09-28 10:45
Core Insights - The HarmonyOS Connect Summit highlighted the achievements and latest developments of the HarmonyOS ecosystem, emphasizing the launch of new products and the upgraded "Harmony Smart Selection" model [1][2] - The ecosystem has seen significant growth, with over 3,100 partners, more than 8,100 SKUs, and a total of 740 million devices, generating a cumulative GMV of over 180 billion [2] - The newly upgraded "Whale Hong Momentum" service aims to provide a comprehensive marketing solution for partners, leveraging data science and intelligent technology [1][3] Group 1: Ecosystem Growth - The HarmonyOS ecosystem has expanded rapidly, with a notable increase in partner numbers and product offerings, leading to a doubling of sales during the 618 shopping festival, achieving a 36% year-on-year growth [2] - The "Harmony Smart Selection" model focuses on collaborating with capable partners to create high-quality products, enhancing consumer satisfaction [2] Group 2: Whale Hong Momentum - Whale Hong Momentum serves as a key marketing engine for the "Harmony Smart Selection" model, utilizing AI capabilities and a robust data science platform to drive brand growth [3][4] - The platform has generated over 1 billion quality exposure for partner brands, significantly increasing brand visibility and recognition [3] Group 3: Marketing Strategy - The upgraded "All-Domain Delivery Service" integrates various marketing capabilities, including market insights, creative production, media placement, and performance tracking [4][5][7] - The service utilizes data science to analyze user behavior and optimize marketing strategies, ensuring effective budget allocation and maximizing ROI [4][7] Group 4: Future Outlook - The continuous growth of the Harmony ecosystem and the deepening of the "Harmony Smart Selection" model will further enhance Whale Hong Momentum's investment in data science and AI technology [7] - The platform aims to explore new marketing paradigms in the era of intelligent connectivity, transforming the ecosystem's potential into tangible business success for brands [7]