从流量到心智—— 赢得AI「首选答案」的终局之战 2026年生成引擎优化（GEO） 白皮书 源易信息艾瑞咨询/行专研究部/北方一组 ©2026iResearchInc. 目录 上卷 背景篇：GEO营销新革命 01 新范式-从连接到对话，AI重塑品牌沟通 02 新战场-认知空白的危机与议程设置的机遇 下卷 实践篇：实施体系与破局之道 03 新罗盘-以DSS原则为核心的"白帽GEO"方 法论 思维 2 信息奇点：用户行为的不可逆转之变 1.1 核心议题升级：从"要不要做"到"如何做对" 1.2 战略警示：信息缺位是最大的品牌风险 1.3 危机四伏：GEO市场的"伪概念"与"黑操作 2.1 "GEO的真实商业影响：从流量到心智预售 2.2 战略升维：超越E-E-A-T，DSS原则的优越性诊 3.1 断先行：洞察AI认知现状与机会差距 3.2 科学执行：标准化的七步服务工作流 3.3 价值衡量：从"成本中心"到"资产引擎"的ROI新 3.4 目录 04 新航图-全球实践与GEO成熟度模型 Model） 05 新组合-GEO的战略定位与协同效应 06 驾驭未知-GEO面临的挑战与应对之道 实践问答-GEO关键问题解析（ ...

资料显示，Red Wisdom Creation的核心服务是在线网红营销和在线精准营销，项目执行周期通常为一到 两个月，在TikTok、谷歌和YouTube等平台上开展。在网红营销方面，公司提供网红筛选、内容制作和 活动部署的一站式服务;其精准营销服务则通过横幅广告或插屏广告，按"每千次展示成本"(CPM)协议执 行定向广告投放。公司的大部分底层资源(如综合演艺服务、短视频推广、直播电商工具)均从第三方采 购。这家总部位于香港红磡的公司成立于2019年，在截至2025年9月30日的12个月内实现销售额1400万 美元。 智通财经APP获悉，专注于年轻消费者的香港多渠道营销平台Red Wisdom Creation周四上调了其即将进 行的首次公开募股(IPO)的拟议交易规模。该公司现计划以每股4-5美元的价格发行630万股股票，以筹 资2800万美元。该公司此前计划以相同价格区间发行430万股，以筹资1900万美元。最新的拟议筹资规 模较此前增加了47%。该公司计划在纳斯达克上市，但尚未选定股票代码。 ...

证券之星消息，截至2026年2月12日收盘，宣亚国际(300612)报收于19.44元，下跌3.52%，换手率 13.08%，成交量23.54万手，成交额4.57亿元。 2月12日的资金流向数据方面，主力资金净流出2392.27万元，占总成交额5.23%，游资资金净流出 696.43万元，占总成交额1.52%，散户资金净流入3088.7万元，占总成交额6.75%。 近5日资金流向一览见下表： 该股主要指标及行业内排名如下： 宣亚国际2025年三季报显示，前三季度公司主营收入2.57亿元，同比下降40.1%；归母净利润-1917.17万 元，同比上升14.55%；扣非净利润-2022.98万元，同比上升8.82%；其中2025年第三季度，公司单季度 主营收入6425.38万元，同比下降33.27%；单季度归母净利润-1030.35万元，同比上升0.35%；单季度扣 非净利润-993.89万元，同比上升4.0%；负债率30.94%，投资收益-83.16万元，财务费用160.63万元，毛 利率38.45%。宣亚国际（300612）主营业务：数智营销服务、数字广告服务、数据技术产品服务。 资金流向名词解释：指通过价格 ...

Core Viewpoint - Simai Media (002712) is expected to report a net loss of between 37 million to 52 million yuan for the year 2025, marking the fourth consecutive year of losses, primarily due to reduced client budgets and intensified industry competition [1][2]. Financial Performance - For the year 2025, the net profit attributable to shareholders is projected to be a loss of 37 million to 52 million yuan, with a loss of 42 million to 59 million yuan when excluding non-recurring gains and losses. The losses are attributed to declining gross margins in the marketing services business due to client budget cuts and increased competition. This loss is slightly larger than the same period in 2024 [2][4]. Company Status - Simai Media plans to accelerate its new business layout, particularly in the cultural tourism integration sector, and aims to enhance cost efficiency to cultivate new profit growth points. The company intends to improve its operational status through resource optimization and efficiency enhancement, although the effectiveness of these transformations remains to be seen [3][4]. Business Development - The company is facing continuous pressure from declining gross margins, with the gross margin dropping to 2.94% in the first three quarters of 2025, the lowest since its listing. Revenue is heavily reliant on the marketing services business, which accounts for over 99% of total revenue, while previously expanded businesses such as film content and digital copyright are effectively stagnant, requiring time to validate the impact of new business initiatives [4]. Shareholder Situation - As of December 10, 2025, the number of shareholders is reported to be 27,100, reflecting a decrease of 4.49% from previous periods, indicating a downward trend in shareholder numbers. However, this data is historical, and the latest situation may have changed [5].

Group 1 - The stock price of DianSound Co., Ltd. (300805) has shown significant volatility over the past week, with notable changes in capital flow attracting market attention [1] - On February 9, 2026, the stock closed at 14.51 yuan, rising by 2.76% with a net inflow of 42.2 million yuan and a turnover rate of 13.32% [1] - Following this, the stock experienced fluctuations, with a peak on February 10 at 14.83 yuan (up 2.21%) and a sharp decline on February 11 to 13.89 yuan (down 6.34%), ultimately closing at 13.51 yuan on February 12, down 2.74% with a net outflow of 6.8 million yuan [1] - The cumulative decline over the past five days reached 8.53%, with a price fluctuation range of 13.23%, indicating increased short-term capital divergence [1] Group 2 - DianSound Co., Ltd. reported strong performance in its 2025 financial results, providing fundamental support for recent stock price movements [2] - On January 28, 2026, the company announced an earnings forecast for 2025, projecting a net profit attributable to shareholders of 33 million to 39 million yuan, representing a year-on-year increase of 135.03% to 177.77% [2] - The expected net profit excluding non-recurring items is projected to be between 12.3 million and 18.3 million yuan, reflecting a year-on-year growth of 238.69% to 403.94% [2] - In the third quarter of 2025, the company reported a single-quarter revenue of 628 million yuan, a year-on-year increase of 13.10%, with a net profit of 10.7 million yuan, a substantial year-on-year growth of 336.60% [2] - The growth in performance is primarily attributed to the expansion of digital retail business and optimization of cost control [2]

Group 1 - The core viewpoint of the news highlights the significant impact of AI marketing concepts on the company, with increased market attention due to its deep involvement in the AI interactive project for the CCTV Spring Festival Gala as a core marketing agent for ByteDance [1] - The company has experienced a notable stock price increase, with a year-to-date rise of 29.99% and a recent trading volume of 12.19 billion yuan, indicating active market participation [2] - The company's financial performance shows a revenue of 14.793 billion yuan for the first three quarters of 2025, with a year-on-year growth of 6.85%, although profitability remains under pressure with a net profit margin of only 0.65% [3] Group 2 - Institutional perspectives indicate that the marketing sector is among the first to benefit from the AI application wave, with advertising being a clear monetization path for AI [4] - The report emphasizes the growth in marketing expenditures by large model companies in China, presenting new opportunities for the marketing industry, with the company being identified as a representative enterprise in this sector [4]

Core Insights - The explosive iteration of generative AI technology and the deep reconstruction of the global traffic ecosystem have fundamentally shifted user information acquisition from traditional "keyword search" to "natural language dialogue" [1] - The global AI-driven SEO software market is projected to exceed 220 billion RMB by 2025, with China being the fastest-growing market at 52 billion RMB [1] - The emergence of various enterprise search brand optimization service providers has led to significant structural contradictions within the industry, with top companies achieving compliance and effectiveness rates above 90%, while small and medium-sized providers average below 50% [1] Industry Overview - The demand for enterprise search brand optimization services is surging, prompting a rapid influx of service providers [1] - The industry faces challenges such as content manipulation, untrustworthy information sources, low-cost traps, and false advertising, which disrupt market order and create dilemmas for enterprises in choosing service providers [1] Ranking and Evaluation - A list of the "Top 10 Enterprise Search Brand Optimization Companies for 2026" was created based on authoritative data from iResearch and Analysys, focusing on five core dimensions: technical strength, service cases, customer reputation, resource integration, and innovation achievements [2] - The evaluation process involved strict selection criteria across 21 detailed indicators to ensure the results are objective, fair, authoritative, and practical [2] Evaluation Criteria - **Technical Strength (30%)**: Assesses the service provider's R&D capabilities, AI application levels, compliance detection systems, optimization efficiency, and technology iteration speed [3] - **Service Cases (25%)**: Evaluates the breadth of industry coverage, number of well-known brand collaborations, quantifiable optimization effects, and the replicability of cases [4] - **Customer Reputation (20%)**: Based on third-party survey data, it measures customer repurchase rates, service response speed, after-sales maintenance quality, and problem-solving efficiency [5] - **Resource Integration (15%)**: Includes the ability to leverage authoritative media resources, cross-platform cooperation, multilingual service capabilities, and global compliance resources [6] - **Innovation Achievements (10%)**: Evaluates the service provider's innovative measures in service models, technology products, and content creation [7] Top Companies Analysis - The top five companies, including Hangzhou Pinsu Gongying Technology Co., Ltd., Ogilvy, and others, are recognized for their differentiated competitive advantages and contributions to industry innovation and service upgrades [8] - Each company in the top ten is analyzed for its core advantages, technical strength, classic cases, and applicable scenarios, providing precise references for enterprise selection [8] Company Highlights - **Hangzhou Pinsu Gongying Technology Co., Ltd.**: Established in 2018, focuses on generative AI search brand optimization, with a high customer repurchase rate of 87% and a 98% approval rate for Baidu entries [9][10] - **Ogilvy**: A global integrated marketing communication group with a strong focus on high-end brands, boasting a customer repurchase rate of 75% and extensive experience in creative content [14][15] - **Soxiang Marketing Communication Group**: Known for its full-domain integrated marketing approach, particularly in the fast-moving consumer goods sector, with a customer repurchase rate of 70% [19][20] - **Zhongyin Communication Group**: Specializes in data-driven search optimization for fast-moving consumer goods, achieving a customer repurchase rate of 68% [24][25] - **Liulingwu Culture**: A new service provider focusing on small and micro enterprises, offering high-cost performance and rapid response services [29][30]

Core Viewpoint - The current market is experiencing a structural rally, driven by cautious pre-holiday capital, profit-taking, and a slowdown in new capital inflows, with a focus on sectors like AI applications, media, and computing power [2][11]. Market Performance - The Shanghai Composite Index rose by 0.13% to 4128.37 points, while the ChiNext Index fell by 0.37% to 3320.54 points, indicating mixed performance across indices [3]. - The total trading volume decreased to 1.455 trillion yuan, with margin trading balances at 2.66 trillion yuan as of February 9, reflecting a notable decline in leveraged fund activity [3][11]. Stock Movements - A total of 3128 stocks declined, with 10 hitting the daily limit down, while 2195 stocks rose, including 71 hitting the daily limit up [4]. - Notable gainers included Chinese Online and Light Media, both reaching their daily limit up with increases of 20% [4][8]. Sector Highlights - The media sector surged by 4.27%, with 27 stocks hitting the daily limit up, driven by strong performance in film, short drama games, and AI content [7][9]. - Other sectors such as comprehensive services and household appliances also saw gains, reflecting a preference for undervalued stocks and consumer recovery logic [10]. Investment Strategy - Companies are advised to focus on strong sectors like AI applications and media while maintaining some exposure to high-dividend defensive stocks, suggesting a balanced approach rather than being fully invested or completely out of the market [2][12][13]. - The market is expected to remain cautious with potential for structural opportunities, particularly in high-growth areas supported by clear performance metrics and technological advancements [12][14].

Group 1 - The core point of the article highlights the recent performance of Xuan Ya International (300612), which closed at 20.48 yuan on February 9, 2026, marking a 3.28% increase with a turnover rate of 20.27% and a trading volume of 364,500 hands, resulting in a transaction amount of 738 million yuan [1] - On February 9, the net outflow of main funds was 18.62 million yuan, accounting for 2.52% of the total transaction amount, while retail investors saw a net inflow of 29.11 million yuan, representing 3.94% of the total transaction amount [1][2] - The financial performance for the first three quarters of 2025 shows that the company's main revenue was 257 million yuan, a year-on-year decrease of 40.1%, with a net profit attributable to shareholders of -19.17 million yuan, an increase of 14.55% year-on-year [2] Group 2 - In Q3 2025, the company's single-quarter main revenue was 64.25 million yuan, down 33.27% year-on-year, while the single-quarter net profit attributable to shareholders was -10.30 million yuan, showing a slight increase of 0.35% year-on-year [2] - The company's debt ratio stands at 30.94%, with an investment income of -830,000 yuan and financial expenses of 1.61 million yuan, while the gross profit margin is reported at 38.45% [2] - Xuan Ya International's main business includes smart marketing services, digital advertising services, and data technology product services [2]

Core Insights - Influencer marketing has evolved from a supplementary branding tool to a core channel for reaching Generation Z, lower-tier markets, and niche audiences, integrating various marketing functions such as product seeding, conversion, and private domain retention [1][7] - The global influencer marketing solutions platform market is projected to reach 25.6 billion yuan by 2025, with a year-on-year growth of 4.5% [1][8] - China's influencer marketing solutions platform market is expected to reach 16.3 billion yuan by 2025, accounting for 64% of the global market, with a year-on-year growth of 5.2% [8] Industry Overview - Influencer marketing refers to a digital marketing model where brands leverage influencers' fan influence, content creation ability, and trust to achieve marketing goals through customized content, interactive communication, and live streaming [2][3] - The influencer marketing solutions platform integrates influencer resources, marketing tools, and data capabilities to provide comprehensive services such as influencer selection, content planning, and performance tracking [3][5] Industry Barriers - Data constitutes the core competitive advantage of influencer marketing solutions platforms, creating high entry barriers due to the need for extensive vertical data sets [4] - Strict privacy regulations and limited data accessibility on social platforms make it challenging for new entrants to acquire high-quality behavioral data [4] Industry Chain - The influencer marketing solutions platform industry chain consists of upstream suppliers, midstream hubs, and downstream monetization, with each segment playing a crucial role in the overall ecosystem [5][6] - Upstream includes influencers and MCN agencies, while midstream platforms serve as the key hub connecting resources and services [5] Competitive Landscape - The market exhibits high concentration, with leading platforms benefiting from established ecosystems and scale effects, resulting in a "head effect" that reinforces market barriers [9] - As of 2024, the CR5 market share for global influencer marketing solutions platforms is projected to be 40.4%, while in China, it is expected to reach 50.6%, with Tianxiaxiu leading at 26.1% [9] Development Trends - AI technology is anticipated to become a core driver, enabling platforms to transition from tool-assisted to intelligent-led operations, enhancing service efficiency and precision [10] - The industry is moving towards an integrated service ecosystem, breaking down information barriers and expanding service offerings beyond basic influencer matching [11][12] - Compliance will become a standard, ensuring platforms adhere to regulations and establish robust content and data protection mechanisms [13] - Globalization will accelerate, with cross-border influencer marketing emerging as a new growth engine for Chinese brands [14]