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Hello Kitty 45周年系列盲盒
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盲盒迟到7年才发货,泡泡玛特回应
新华网财经· 2026-03-20 04:30
Core Viewpoint - A consumer received a package nearly seven years after placing an order for a Pop Mart blind box, highlighting issues with order fulfillment and customer service in the blind box industry [1][4]. Group 1: Order Fulfillment Issues - The consumer placed an order for a Hello Kitty 45th Anniversary blind box in September 2019 for ¥59, but the order remained unfulfilled due to the absence of a default shipping address [4]. - The package was finally shipped on March 16, 2026, after the consumer logged in and provided an address, triggering the system's automatic shipping mechanism [1][4]. - Upon receiving the package, the consumer initially thought it was a mistake, only to realize it was the long-forgotten order from seven years prior [4]. Group 2: Customer Complaints - Complaints against Pop Mart have surged, with a total of 2,539 complaints reported by June 11, 2025, involving over ¥1.52 million [5]. - The number of complaints increased significantly from 119 in 2022 to 246 in 2023, marking a year-on-year growth of over 106% [5]. - In 2024, complaints continued to rise to 418, and by mid-2025, 369 complaints had already been recorded [5]. Group 3: Nature of Complaints - The top issues reported include refund disputes (20.34%), inadequate after-sales service (13%), and shipping disputes (10.26%) [8]. - Legal experts indicate that failure to deliver goods as per the agreed timeline constitutes a breach of contract, allowing consumers to cancel orders and demand refunds [8].