Core Insights - The Real Brokerage Inc. has announced the addition of Sandy MacKay and his team, Found Spaces Realty Group, which has a strong track record of $100 million in annual sales volume over the past eight years, to enhance its presence in the Ontario market [1][5] - MacKay's team has sold over 2,000 homes in the last eight years, and he is recognized for his expertise in real estate investment and coaching [3][2] - Real's innovative model allows agents to expand their businesses without traditional brokerage limitations, promoting long-term wealth building [6][5] Company Overview - Real Brokerage Inc. operates as a real estate technology platform, combining essential real estate services with advanced technology to simplify complex transactions [7][8] - The company has a growing agent count exceeding 31,000 and is expanding its technology ecosystem, including the introduction of AI-powered tools like HeyLeo and enhancements to Leo CoPilot [6][8] Leadership and Team Expansion - Sandy MacKay joins Real with a leadership team that includes Chris Chopite, Martin Kuev, Ana Marin, and Mike Johnson, all of whom bring significant experience and expertise to the company [4][5] - The leadership team is focused on fostering a culture of productivity and innovation, aligning with Real's mission to empower agents [5][6] Market Position and Strategy - Real positions itself as a forward-thinking company in the real estate sector, likening its innovative approach to that of Netflix in the entertainment industry [6] - The company emphasizes a people-first culture and aims to lead in both technology and relationship-building within the real estate market [6][5]

Core Insights - Real has launched "HeyLeo," a voice-first AI-powered search tool designed to assist home buyers and enhance agent productivity through the reZEN platform [1] Company Summary - The introduction of "HeyLeo" signifies Real's commitment to leveraging AI technology in the real estate sector [1] - The tool aims to streamline the home buying process by providing a more efficient search experience for buyers [1] - By integrating this technology, Real seeks to improve the productivity of real estate agents, potentially leading to increased sales and customer satisfaction [1]