Key Takeaways IBM launches Vault Search, using watsonx AI to explore 50 years of Masters history via simple questions.IBM enhances Hole Insights to track shots and predict outcomes like birdie or bogey in real time.IBM expands AI reach through Masters and Wimbledon partnerships, boosting real-time fan engagement.International Business Machines Corporation (IBM) and the organizers of the Masters Tournament have collaborated to introduce new AI-powered features on the Masters digital platforms to enhance the ...

IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament Accessibility StatementSkip Navigation New generative AI and agentic capabilities help fans explore 50+ years of Masters history and gain deeper insight into every shot during the Tournament ARMONK, N.Y., March 23, 2026 /PRNewswire/ -- IBM (NYSE: IBM) and the Masters Tournament today announced new and enhanced digital fan features now available on the award-winning Masters digital platforms. The watsonx AI-powered capabilities – t ...