Core Insights - American consumers are expected to spend $40.6 billion more this holiday season due to tariffs imposed by President Trump, with consumers bearing the majority of the costs [2][3] - The average additional cost per shopper is estimated to be $132, leading to potential changes in consumer behavior regarding gift-giving and spending [3][4] Consumer Impact - Consumers will incur an estimated $28.6 billion of the total additional costs from tariffs, while retailers will absorb the remaining $12 billion [3] - Retail analysts predict that higher costs will result in consumers purchasing fewer items this holiday season, which may lead to reduced gift-giving or increased debt [4] Specific Product Categories - Holiday electronics will see the highest additional cost, averaging $186 per shopper, followed by clothing and accessories at $82 per shopper [5][6] - Other categories such as personal care items, beauty products, and toys will incur an extra cost of $14 per shopper, while food and candy will cost an additional $12 per buyer due to tariffs [6]