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2026中国手游出海洞察研究报告:存量时代:中国手游的战略演进与价值再造
亿欧智库· 2026-02-14 05:24
Investment Rating - The report provides a positive investment rating for the industry, indicating a favorable outlook for growth and profitability in the coming years [5]. Core Insights - The industry is expected to experience significant growth, with projections indicating a revenue increase from approximately 7729.772 billion in 2023 to 11380.212 billion by 2030, reflecting a compound annual growth rate (CAGR) of around 6.5% [13]. - Key trends driving this growth include the increasing adoption of AI technologies, a shift towards high-quality products, and the expansion of global market reach through strategic partnerships and collaborations [29][32]. - The report highlights the importance of content-driven strategies and community engagement as essential components for success in the evolving market landscape [29]. Summary by Sections Section 1: Industry Overview - The industry is characterized by a transition towards high-quality, long-cycle research and development, with a focus on enhancing product performance and user experience [29]. - There is a notable concentration of resources towards leading companies, establishing a more structured research and distribution system [29]. Section 2: Market Dynamics - The report identifies a growing trend of mobile gaming, driven by the widespread adoption of smartphones, which is reshaping the competitive landscape [29]. - The emergence of small to medium-sized teams focusing on lightweight game genres is also noted, indicating a diversification of market offerings [29]. Section 3: Financial Projections - Revenue forecasts suggest a steady increase, with expected revenues of 9314.868 billion in 2026 and 9837.45 billion in 2027, demonstrating resilience in the face of market fluctuations [13]. - The report anticipates a 5% growth in revenue for 2024, followed by a gradual increase in subsequent years, reflecting a stable growth trajectory [13]. Section 4: Strategic Recommendations - Companies are encouraged to leverage AI across their operations to enhance efficiency and maintain competitive advantages [29]. - The report emphasizes the need for a robust IP strategy to ensure stability and core competitiveness in a rapidly evolving market [29].