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Two-thirds of shoppers now open to using AI assistants to help them buy online
PRWEB· 2026-02-05 14:05
"As LLM-powered AI assistants become a new interface for shopping, their value will increasingly depend on how well they are trained on rich, intent-driven and contextual commerce data, rather than on natural language capabilities alone." Jim Löfgren, Nosto Post this According to the data, 72% of consumers expect AI shopping assistants to help them shop online (2), with that figure rising to over 80% among consumers aged under 45. This includes helping surface deals and gift ideas, as well as offering fash ...