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AI重塑企业服务市场,IBM转身来到“拐点”
2 1 Shi Ji Jing Ji Bao Dao· 2025-03-31 07:21
Core Insights - The generative AI wave is transforming the enterprise service market at an unprecedented pace, with new players like DeepSeek and OpenAI disrupting traditional technology barriers while established giants like SAP, IBM, and Microsoft integrate AI deeply into their core business processes [1][2] - According to Gartner, the global AI software market is projected to reach $297 billion by 2027, with enterprise-level AI applications being a key battleground [2] - AI is seen as a deterministic trend, with a significant number of executives planning to expand AI applications to optimize processes and innovate business models by 2025 [3] Company Strategies - IBM is accelerating its strategic adjustments by finding new growth areas through the integration of hybrid cloud and AI [2] - IBM's approach to AI transformation emphasizes a "companion" model, providing customized solutions from strategic consulting to hybrid cloud and AI transitions [3] - IBM's AI platform allows enterprises to choose from various AI models, including those from Meta and Mistral, as well as its own compliant models like Granite [5] Market Dynamics - The boundaries between consulting, software, and hardware businesses are becoming blurred due to AI's impact, necessitating vendors to possess full-stack capabilities [3] - Despite the increase in AI applications, 54% of AI projects have not progressed beyond the pilot stage due to complexities, costs, and risks [3] - IBM's AI assistant technology has shown effectiveness, handling 94% of employee queries and saving over $5 million annually [5] Challenges and Concerns - IBM faces challenges due to its historical inertia, requiring complex configurations for its AI platform compared to more user-friendly AI tools in the market [5] - Investors are cautious about IBM's transformation effectiveness, emphasizing the need for the company to demonstrate that its AI business can sustainably contribute to profits [6]