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2 Top-Ranked Stocks to Buy From a Challenging Internet Industry
ZACKS· 2025-05-23 16:15
Industry Overview - The Zacks Internet - Content industry is facing challenges due to persistent inflation and higher interest rates, negatively impacting ad spending, which is the primary revenue source for industry participants [1][4] - Despite these challenges, there is solid demand for digital offerings, with increasing importance placed on video content and cloud-based applications [1][3] - The proliferation of AI and Generative AI is aiding industry players, with companies like RELX and DHI Group expanding their presence across social media, display, connected TV, and search [1][2] Trends and Challenges - The industry is experiencing rapid technological change and evolving consumer behavior, driving demand for mobile, digital, and cloud-based offerings [3] - Advertising and subscriptions remain major revenue sources, but macroeconomic challenges are expected to hurt ad spending in the near term [4] - Regulatory pressures, particularly in China and the EU, are increasing, with regulations affecting direct advertising and data protection [5] Industry Performance - The Zacks Internet - Content industry ranks 203, placing it in the bottom 17% of over 250 Zacks industries, indicating dull near-term prospects [6][7] - The aggregate earnings outlook is negative, with a 3.4% decrease in the Zacks Consensus Estimate for the industry's 2025 earnings since May 31, 2024 [8] Stock Performance - The industry has outperformed the broader Zacks Computer and Technology sector and the S&P 500 over the past year, returning 20.9% compared to 10% for the S&P 500 and 8% for the sector [11] - The current trailing 12-month price-to-sales ratio for the industry is 6.92X, higher than the S&P 500's 5.29X and the sector's 7.14X [13] Notable Companies - RELX, a Zacks Rank 2 (Buy) company, is benefiting from strong demand for Financial Crime Compliance and Digital Fraud and Identity Solutions, with a recent earnings estimate increase to $1.72 per share for 2025 [17][18] - DHI Group, also a Zacks Rank 2 stock, is seeing benefits from improved offerings and cost savings, with a 4-cent increase in the earnings estimate to 15 cents per share for 2025 [21][23]