智东西 作者 | 王涵 编辑 | 云鹏 智东西1月9日报道，1月7日，全球最大的消费电子展CES在美国拉斯维加斯盛大开幕。 展区中，智能眼镜赛道的头部玩家一个没落，国内厂商更是完全看不过来。几乎每个AI眼镜和VR设备展位都挤满了体验的观众，有些体验区 还排起大长队。 排队盛况 国际数据追踪机构IDC的数据显示，2025年第三季度中国智能眼镜市场出货量为62.3万台，同比增长62.3%；音视频拍摄眼镜市场出货量45.4万 台，同比增长79.2%；AR/VR市场出货量16.9万台，同比增长29.4%。 这组数据直观反映出中国智能眼镜市场的增长势头，也印证了消费端对这类产品的需求正在快速释放。 在中国这个庞大的市场内，国内智能眼镜、VR、AR头显厂商都在绞尽脑汁打磨产品技术，而本届CES，正是中国厂商展示技术成果的重要舞 台。 据智东西不完全统计，本届CES展出的"AI智能眼镜、VR、AR类"中国企业共计至少27家，他们都给现场观众带来了怎样的产品，让我们来一 睹为快。 一、头部大厂聚头：Rokid巨型眼镜吸睛，雷鸟eSIM眼镜把"手机"戴在头上 乐奇Rokid在自己的展位上摆了一个巨大的眼镜，大老远一眼就能看到， ...

Core Viewpoint - The self-emissive display industry is experiencing rapid advancements, particularly in Micro LED and Mini LED technologies, which are expected to drive significant growth and innovation in various applications, including automotive displays, wearables, and cinema technology [2][4][62]. Group 1: Micro LED Developments - Micro LED technology is accelerating commercialization in wearable devices, large displays, and automotive applications, despite challenges such as high costs and power consumption [4][6]. - Major manufacturers like Samsung, LG, and BOE are prioritizing the mass production of Micro LED displays larger than 100 inches, focusing on cost reduction through chip size miniaturization [4][6]. - Micro LED is also showing potential in non-display applications, such as adaptive headlights and AI server interconnects, with major companies like Apple and Microsoft evaluating these technologies [6][8]. Group 2: MIP Technology - MIP technology is enabling the display industry to innovate by achieving "packaging as a module," which addresses cost advantages and modularity, facilitating broader market applications [8][11]. - The MIP technology is evolving faster than expected, moving from niche products to commercial viability, with applications expanding into automotive displays and home theater systems [8][11]. Group 3: Industry Challenges and Compliance - The LED display industry faces challenges such as irrational competition, lack of standards, and safety compliance issues, with a call for a shift towards high-quality development and compliance with regulations [14][16]. - The prevalence of non-compliant products poses risks to public safety, necessitating stricter enforcement of regulations and industry standards [14][16]. Group 4: Cinema Technology Innovations - The cinema industry is leveraging LED technology to enhance viewing experiences, with solutions like the HeyLED movie screen that surpass traditional DLP technology in brightness and contrast [22][25]. - The integration of immersive live streaming and AIGC technology is expected to redefine cinema experiences and expand operational capabilities [25][22]. Group 5: Market Outlook - The global LED display market is projected to grow slightly to $7.5 billion by 2025, with significant contributions from the LED integrated machine and movie screen segments [62][64]. - The competition is intensifying as major LCD manufacturers enter the LED display market, leading to a more defined industry structure and increased pressure on smaller companies [62][64]. Group 6: Emerging Technologies - Innovations in Micro LED technology, particularly in AR/MR applications, are being driven by advancements in silicon substrate GaN technology, which is expected to facilitate larger substrate sizes and lower costs [32][34]. - The introduction of new driving technologies, such as the Infinity MLED solution, is enhancing display performance through improved brightness, color accuracy, and energy efficiency [37][39]. Group 7: Smart Glasses and AI Integration - The smart glasses market is rapidly evolving, with AI applications poised to address existing challenges and enhance user experiences, particularly in the consumer market [56][58]. - The development of AI-powered glasses is seen as a stepping stone towards broader AR integration, with a focus on lightweight designs and practical applications [56][58].