Core Viewpoint - Samsung Electronics is negotiating with BOE for the supply of over 4 million TV LCD panels in 2024, which would represent a significant increase in BOE's share of Samsung's total panel procurement from 4% to 10% [2][3][4] Group 1: Supply Chain Dynamics - The planned procurement from BOE will account for 10% of Samsung's annual TV LCD panel purchases, which are approximately 40 million units [2] - Other major suppliers for Samsung in 2024 include TCL Huaxing and Huike, with expected supplies of 8-9 million and around 6 million panels, respectively [2] - If BOE successfully supplies over 4 million panels, it may replace LG Display in Samsung's supply chain, indicating a shift in supplier dynamics [2][3] Group 2: Technology and Production Capacity - The panels supplied by BOE will primarily utilize IPS technology, which enhances viewing angles, a capability currently shared with LG Display [3] - The acquisition of LG Display's Guangzhou factory by Huaxing also adds IPS production capacity, potentially altering the supply landscape for Samsung's IPS TV panels [3] Group 3: Market Context and Future Outlook - Samsung has reduced its TV shipment target for 2023 from 38 million to 36 million units due to weak global demand, with actual shipments expected to be around 30 million [3] - The annual shipment volume for Samsung TVs is projected to remain at approximately 30 million units for both 2023 and 2024 [3] - The expansion of cooperation with BOE reflects Samsung's strategy for supply chain diversification and recognition of the technological capabilities of Chinese panel manufacturers [4]