Group 1 - Vroom Delivery has partnered with Instacart to provide digital advertising solutions to its network of 3,500 convenience stores (c-stores) [7] - The integration allows c-stores to utilize Instacart's Carrot Ads, which includes sponsored product listings and display ads, enhancing their e-commerce capabilities [7] - Retail media is becoming a significant growth area for Instacart as it diversifies beyond its core delivery services [5] Group 2 - Vroom aims to make retail media accessible and scalable for convenience retailers of all sizes by integrating Instacart's technology [4] - Instacart's Carrot Ads offers self-service tools for advertisers, including targeting, personalization resources, and data dashboards, which have been well-received by grocers [4] - More than 240 businesses currently utilize Carrot Ads, indicating its popularity and effectiveness in the market [4]

Core Insights - Instacart has partnered with Merchants Distributors, LLC (MDI) to provide e-commerce solutions to independent grocers within MDI's network, enabling them to offer same-day delivery and utilize Instacart's Storefront Pro [1][2][3] Company Overview - Instacart is a leading grocery technology company in North America, collaborating with over 1,800 retail banners to facilitate online shopping, delivery, and pickup services from nearly 100,000 stores [5] - Merchants Distributors, LLC, founded in 1931, is a privately-owned wholesale grocery distributor based in Hickory, NC, supplying over 600 retail food stores across multiple states and exporting to over 30 countries [6][7] Partnership Details - The partnership aims to enhance the shopping experience for customers by allowing independent grocers to adopt Instacart's platform, which includes advanced customization capabilities and access to data analytics tools [2][3] - Storefront Pro will provide MDI's independent retail partners with full-stack fulfillment technologies for pickup and delivery, as well as access to Instacart Carrot Ads for monetizing their digital and physical presence [2][3] Market Positioning - With the introduction of Storefront Pro, MDI's independent retailers will join over 600 retail banners already utilizing Instacart's white-label e-commerce solutions, positioning them to improve customer engagement and unlock new growth opportunities [3]