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Instagram is internally testing a new Snapchat rival app
Business Insider· 2026-02-09 19:30
Core Insights - Meta is developing a new stand-alone app called "Instants" for sending disappearing photos, reminiscent of Snapchat's original concept [1][2] - The app is currently in internal prototype stages and is not being tested externally [2] - Instagram has been testing a similar feature called Instants, previously known as "Shots," with limited availability in certain countries [2][3] Group 1: App Features - Instants allows users to send disappearing photos that expire 24 hours after being opened, and can only be sent to mutual followers [3] - The photos sent through Instants cannot be edited, maintaining a focus on quick sharing [3] - This feature is part of a broader trend where Instagram has previously introduced disappearing messaging tools, including "Vanish Mode" [4] Group 2: Competitive Landscape - Meta appears to be drawing inspiration from Snapchat, particularly in enhancing interactions among friends on its platform [5] - Instagram has previously imitated Snapchat's features, such as Stories and the social map feature, indicating a competitive strategy focused on similar functionalities [6] - The ongoing development of Instants suggests that Meta is committed to evolving its messaging capabilities in response to user preferences and competitive pressures [4][5]