Core Insights - Inuvo, Inc. has announced significant enhancements to its IntentKey® Platform, which will transform how marketers create and activate audiences based on consumer intent [1][2]. Group 1: Platform Enhancements - The updated platform introduces IntentPath, a new visualization feature that predicts audience movement from awareness to engagement to conversion, utilizing a proprietary large language model to map consumer buying motivations [2][3]. - The platform now provides next-day predictive audience and sentiment trends, allowing marketers to anticipate shifts in consumer behavior before they occur [3][4]. - A redesigned interface includes improved model editing and one-click activation, enabling marketers to send audiences directly to their Demand-Side Platforms (DSPs) [4]. Group 2: Competitive Advantage - IntentKey's concept-based approach allows marketers to identify high-intent users up to a day earlier than traditional systems, revealing the motivations behind consumer behavior and unlocking access to audiences that competitors may not reach [4]. - Enhanced demographic insights, powered by U.S. Census data and Inuvo's proprietary modeling, provide a privacy-safe view of likely age, income, and household composition patterns [3][4]. Group 3: Company Overview - Inuvo, Inc. is a leader in Artificial Intelligence for advertising, with its IntentKey® AI solution being a patented technology that focuses on understanding consumer interest rather than demographic profiles [5].