Core Insights - The 2026 campus recruitment landscape is evolving, with graduates prioritizing direct employment, preparation, and stability in their job search [1][2][4] Group 1: Employment Intentions and Trends - 68.3% of surveyed graduates prefer direct employment, with over 65% of bachelor's degree holders leaning towards immediate job entry [2] - The demand for quality job opportunities from reputable companies is increasing, as evidenced by JD's offering of 35,000 positions across various fields [2][12] - Graduates are adopting a more rational and mature mindset towards job hunting, with 64% acknowledging increased competition but maintaining a stable outlook [4] Group 2: Job Preparation Strategies - Over 60% of respondents began job preparation more than three months before the recruitment season, with students from top universities extending their preparation time [5][7] - Multi-tasking during the job search is common, with 74.3% of graduates balancing job applications with other activities such as exams and internships [7] - Cross-disciplinary job applications are prevalent, with over 80% of graduates willing to apply for positions unrelated to their major [7] Group 3: Internship Importance and Challenges - Internships are viewed as essential for competitiveness, with 57.2% of graduates having two or more internship experiences [9] - However, challenges persist, such as inadequate internship compensation and unclear pathways to full-time employment [9][11] - Companies like JD are addressing these issues by offering structured internship programs and clear transition pathways to full-time roles [11] Group 4: Key Factors in Job Selection - Graduates prioritize growth, stability, and compensation, with 42.8% focusing on growth potential and 42.4% on stability when choosing employers [12][13] - The most critical factors influencing job selection include salary and benefits (60.1%), employee welfare (51.8%), and clear promotion mechanisms (44.1%) [12][13] - JD ranks among the top companies in terms of growth opportunities, stability, and comprehensive benefits, reflecting its commitment to young talent [12][13] Group 5: Long-term Growth and Stability Expectations - Graduates express strong desires for clear training and promotion pathways, with 45.6% concerned about inadequate mentorship [15][17] - Stability is assessed based on company infrastructure, financial health, and talent development policies, with over a third of students valuing protective measures for new hires [17] - The salary expectations for graduates are rational, with a mainstream monthly salary range of 7,000 to 15,000 [19][21] Group 6: Employer Strategies and Market Dynamics - Companies are responding to graduate needs by offering competitive salaries and comprehensive welfare benefits, such as housing support and meal allowances [21] - JD has implemented a series of salary increases and invested significantly in housing for young talent, demonstrating a commitment to addressing living costs [21] - The competition in the campus recruitment market is shifting from salary-based to a more holistic approach, focusing on long-term talent development and support [21]