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【高端访谈】构建“在墨西哥、为墨西哥”的出海模式——访捷途国际总经理柯传灯
Xin Hua Cai Jing· 2025-06-20 12:48
18日晚,捷途国际在墨西哥首都墨西哥城举办子公司上市发布会,携JETOUR和SOUEAST双品牌进入 墨西哥市场,迈入捷途国际全球化进展的新征程。 捷途国际秉承"在地发展"理念,坚持"在墨西哥、为墨西哥",目前已全面启动覆盖墨西哥的销售和服务 网络布局。近日,新华财经记者专访了捷途国际总经理柯传灯,就捷途国际在墨西哥的双品牌战略、本 地化措施和销售网络等话题展开对话。 记者:捷途国际在墨西哥发布JETOUR和SOUEAST,这两个品牌差异性在哪?产品如何满足墨西哥当 地用户的需求,是否做了一定适应性开发? 在车型上市前,捷途国际已提前在墨西哥开展了适应性调研,结合本地路况特殊性,如高海拔、高落 差、多崎岖等,有针对性的进行法规开发以及适应性专项开发。例如,捷途国际在墨西哥推出的所有车 型都进行了全场景环境测试,以确保在拉美地区高原及高湿环境下,仍然带来舒适的驾乘体验。 记者:捷途国际在墨西哥会如何发展销售网络?如何建立售后服务等保障体系,以更好服务的当地用 户? 柯传灯:JETOUR和SOUEAST两个品牌瞄准不同的细分市场,拥有鲜明的定位差异、精准的产品阵容 差异。JETOUR以"旅行+"战略为核心,深耕越 ...
JETOUR Showcases Advanced Off-Road Technology at Auto Shanghai 2025 with Global Media Test Drive Event
Globenewswire· 2025-04-27 18:00
Core Insights - JETOUR hosted a test drive event for over 200 global media and influencers, showcasing its technological advancements in off-road capability, hybrid power, and intelligent innovation [1] - The event highlighted the T1, T2 i-DM, and a preview of the G700, demonstrating the brand's commitment to technical expertise and innovation [1] JETOUR T1 - The T1 is a lite off-road SUV featuring a 2.0T engine and an 8-speed automatic transmission, providing smooth performance in urban and highway conditions [2] - The XWD intelligent four-wheel drive system allows for instantaneous power redistribution, enhancing off-road capabilities and driver confidence [3][4] - The T1 offers seven driving modes, including Sport, Snow, and Sand, catering to various driving preferences [4] JETOUR T2 i-DM - The T2 i-DM combines rugged design with eco-friendly efficiency, featuring a fifth-generation 1.5TGDI hybrid engine with a thermal efficiency of 44.5% [5] - The vehicle's electric motor enables quiet starts, while the hybrid system provides robust torque for off-road performance [7] - Advanced features like hill descent control and electronic suspension enhance off-road capabilities and stability [8] G700 Preview - The G700, a premium all-terrain SUV, showcased its autonomous parking capabilities, utilizing 12 ultrasonic sensors and four 360° cameras for effortless navigation [9] - Anticipation for the G700's global debut in September in the UAE is high, with expectations for it to lead in the premium SUV segment [10] Global Expansion and Strategy - JETOUR is expanding its presence in the Middle East and plans to enter markets in Africa, South America, Asia-Pacific, and the CIS region [13] - The company's multi-technology strategy includes traditional fuel, hybrid, and intelligent systems, addressing diverse consumer needs [13][14] - JETOUR aims to redefine adventure travel, making it accessible and enjoyable for families worldwide [15]