Core Insights - In July, the average foot traffic in shopping malls across the country increased by 7%, with popular malls showing even more significant growth [1] - The average daily foot traffic for the 390 popular shopping malls listed in the "2025 July Popular Shopping Center Rankings" was approximately 88,000, representing a 10% increase compared to the previous month [2] Group 1: Foot Traffic Trends - The average daily foot traffic for the top 43 popular malls in various cities was about 126,000 in June, with 36 malls maintaining their ranking and 7 moving up from the second to fourth positions [2][3] - The increase in foot traffic is attributed to the summer vacation tourism surge, with a 10 percentage point rise in the proportion of malls located in city-level business districts [2] Group 2: Popular Themes and Activities - Over 25 malls featured "anime" themes or characteristics, with many actively introducing trendy brands and organizing anime-related events to attract the student demographic during summer [4] - Family-oriented activities gained popularity, with malls offering creative parent-child events and promotions such as free parking and group purchase packages, enhancing their appeal to family customers [5] Group 3: New Store Openings and Economic Trends - The "first store economy" continues to thrive, with malls exploring new brand openings and events to boost foot traffic, while also integrating ticketing scenarios with shopping experiences to stimulate market potential [5] - The "fat store" concept, featuring high-quality supermarkets, has emerged as a new attraction strategy, with several malls undergoing supermarket renovations to enhance customer experience [5] Group 4: Notable Projects and Rankings - Shanghai Jing'an Joy City ranked as the top large project, recognized as one of the hottest "anime" malls, with a significant increase in search volume for "anime malls" in the region [14] - The Shanghai Bund Central Plaza made its debut on the rankings, featuring a giant dinosaur MR theme park that attracted considerable attention [15] - The popularity of the Guangzhou Fashion Tianhe Commercial Plaza reached its highest historical ranking, hosting multiple major anime events [44] Group 5: Regional Highlights - The Shanghai Nanjing East Road business district saw a surge in popularity, with eight projects listed, including the first-time ranked Shanghai Bund Central Plaza and Shanghai Hongyi International Plaza [12] - In Chengdu, the "ticket economy" is being actively developed, with various promotional activities linked to events and exhibitions to enhance consumer engagement [36]