Core Viewpoint - The company has achieved significant growth in revenue and net profit for 2024, driven by its global M2C direct sales brand strategy and cost control measures, with revenue reaching 3.606 billion yuan, a year-on-year increase of 55.82%, and net profit of 240 million yuan, a year-on-year increase of 237.89% [1][2]. Group 1: Financial Performance - The company's gross profit margin for the reporting period was 44.05%, an increase of 5.07 percentage points year-on-year [1]. - The company reported a net profit attributable to shareholders of 239.54 million yuan for 2024, with a total distributable profit of 480.40 million yuan [8][9]. Group 2: Global Market Expansion - The North American market saw a revenue increase of 60.75%, while the Asian market (excluding China) experienced a 100.24% revenue growth [2]. - The company has established a comprehensive multi-channel system, including independent websites, third-party e-commerce platforms, and offline retail, operating 23 independent websites in over 50 countries [2]. Group 3: Cost Control and Efficiency - The company implemented a cost reduction strategy, resulting in a decrease in sales expense ratio by 7.02 percentage points and management expense ratio by 4.48 percentage points [3]. - Research and development expenses for 2024 amounted to 173 million yuan, a year-on-year increase of 14.31%, with a total of 1,629 patents held [3][4]. Group 4: Product Innovation - The company has defined a new category of solar generators, achieving nearly 140% revenue growth in this category, which now accounts for over 50% of total revenue [4]. - Innovative products include the Jackery Solar Generator 5000 Plus and various solar technology advancements, enhancing product performance and application scenarios [4]. Group 5: Shareholder Returns - The company plans to distribute cash dividends of 11.50 yuan per 10 shares, totaling approximately 142.55 million yuan, and to increase capital by 4 shares for every 10 shares held, resulting in an increase of approximately 49.58 million shares [6][9]. Group 6: Fund Management - The company raised 5.83 billion yuan through its IPO, with net proceeds of approximately 5.59 billion yuan after deducting fees [18]. - As of the end of 2024, the company had 16 dedicated fundraising accounts, with a significant portion of funds allocated for cash management and project investments [19][20].