作者｜出海潜望 题图｜AI生成 中国企业的出海浪潮，在2025年展现出前所未有的厚度、速度和情感温度。站在新的十字路口，我们看到中国企业与品牌"出海2.0"时代已悄然开启。 从早期依靠价格、流量红利，到如今靠组织力、创新力和本地化运营取胜。虎嗅《出海标杆榜单》的设立，正是为了捕捉这场深层次变革的见证者：谁 在真正定义中企出海的新范式。 过去一年，出海最显著的变化就是企业出海战略的整体升级，越来越多的企业开始自建全球运营体系，实现从产品出海到品牌出海的结构性跃迁。 比如许多制造业和新锐消费品牌，在具体区域设立本地化团队、数据管理团队、甚至本地研发与生产能力，把创新、服务和营销下沉到社区和用户触 点。 不过，外部环境也逐渐复杂。 出海榜单评委们普遍认为，地缘政治等变量对企业出海影响日益深远。无论是欧美的贸易壁垒、东南亚的数据保护规定，还是中东的市场准入生态，都 要求企业具备更高的战略敏感和本地适应力。 中国产业发展研究院常务副院长刘大成告诉虎嗅："当合规成为门槛，中国企业必须具备跨国风险控制和应急能力，这已不是选择题，而是生存题。" 深圳电子商务服务中心部长洪培林也坦言："中国企业过去出海，像是走马观花；现在，必 ...

证券日报网讯华宝新能（301327）11月21日在互动平台回答投资者提问时表示，公司始终将安全可靠作 为产品的核心支柱，目前产品已通过多项国际质量认证。同时公司部分产品已配备智能消防系统，不仅 能够针对起火情况主动进行报警，同时在紧急情况下，气溶胶灭火系统也将在一秒内自动启动进行阻 燃，有效抑制火灾的形成和蔓延。 ...

Core Viewpoint - The company is closely monitoring the development trends in the robotics industry and is currently not producing battery products for robots [1] Group 1: Company Developments - The company has portable energy storage products that can be paired with solar photovoltaic panels to provide continuous power for smart robots [1] - The company plans to actively explore and develop comprehensive solutions for related application scenarios in the future [1] - The goal is to provide higher quality and more comprehensive services to the market [1]

Core Insights - The portable energy storage industry is still in its early development stage with low market penetration but shows strong growth trends, becoming a significant growth engine in the consumer solar storage sector [2] - The company plans to continue focusing on core markets while accelerating the expansion into emerging markets, deeply understanding market demands, and speeding up the iteration and innovation of portable storage and photovoltaic products to solidify its leadership position in the portable storage market [2]

Core Viewpoint - Huabao New Energy (301327) emphasizes a cautious and prudent approach, focusing on potential projects that have synergistic effects with its main business, aiming to achieve investment value greater than the sum of its parts [1] Group 1 - The company will adhere to a principle of prudence and stability in its investment strategy [1] - The focus will be on projects that align with the main business and offer synergistic benefits [1] - The goal is to realize an investment value that is greater than the sum of individual contributions, encapsulated in the phrase "1+1>2" [1]

Core Viewpoint - The company, Huabao New Energy, indicated that the lithium mining industry has low synergy with its existing advantages, as it primarily relies on upstream raw material suppliers [1] Group 1 - The company is closely monitoring innovations and developments in the new energy materials industry [1] - The company is actively exploring the application of new materials in its products in collaboration with relevant manufacturers [1]

Core Viewpoint - Huabao New Energy achieved a record high revenue of 2.942 billion yuan in Q3 2025, marking a year-on-year growth of 37.95%, but faced a net profit decline of 10.62% to 143 million yuan, raising concerns about its financial health and stock performance [1][3][7]. Revenue and Profit Analysis - The company reported a total revenue of 2.942 billion yuan for the first three quarters of 2025, with a significant year-on-year increase of 37.95% [1][7]. - Despite the revenue growth, the net profit attributable to shareholders decreased by 10.62% to 143 million yuan [3][7]. - The gross profit margin for Q3 2025 was 37.09%, down from 43.77% in the same period last year, attributed to geopolitical factors and rising costs [7]. Market Performance - Huabao New Energy's stock price was 61.15 yuan per share as of November 3, 2025, over 50% lower than its IPO price of 237.50 yuan [3]. - The company has faced significant selling pressure due to the release of 28.134 million restricted shares, which represents 16.13% of the total share capital [9][10]. Sales and Market Expansion - The company has sold over 6 million products globally, with notable sales growth in Europe (132.30%), North America (40.52%), and Asia (16.17%) [2][6]. - The M2C (Manufacturer to Consumer) model has been a key competitive advantage, allowing direct sales to consumers and reducing reliance on third-party platforms [13]. Cash Management and Fund Utilization - A significant portion of the raised funds from the IPO remains idle, with nearly half of the 5.153 billion yuan in excess funds allocated to cash management [3][16][22]. - The company has faced delays in its investment projects, particularly in the brand digitalization project, which has been postponed to August 2026 [20][21]. Financial Health and Future Outlook - The company reported negative cash flow from operating activities for three consecutive quarters, indicating reliance on investment income to support operations [7]. - The management has indicated a cautious approach to finding new investment opportunities, focusing on the energy storage sector, but has not yet identified clear paths for explosive growth [22][23].

Group 1: Market Strategy and Economic Outlook - The current market is transitioning from a "technology bull" to a "wealth bull," indicating a favorable time to invest in cyclical sectors [6][10] - The third quarter of 2025 shows a recovery in profitability, with A-share cumulative profit growth expected to reach 11% in 2026, marking a shift to an earnings-driven bull market [14] - The "15th Five-Year Plan" suggests a need for GDP growth of at least 4.1% annually, indicating a supportive environment for cyclical industries [7] Group 2: Industry Performance Insights - The computer industry experienced a revenue increase of 10.5% year-on-year in the first three quarters of 2025, with net profit rising by 47.77% [19] - The materials and manufacturing sectors showed a significant improvement in free cash flow, with a year-on-year increase of 1,100 million yuan in the third quarter [16] - The TMT sector's capital expenditure (CAPEX) expansion is impacting cash flow, with a notable decrease in free cash flow by 928 million yuan in the third quarter [15] Group 3: Company-Specific Analysis - Huada Jiutian reported a revenue of 8.05 billion yuan in the first three quarters of 2025, with a significant decline in net profit due to reduced government subsidies [46][47] - Jiuzhou Pharmaceutical achieved a revenue of 41.60 billion yuan, with a net profit increase of 18.51%, driven by a stable CDMO business [50][51] - New Dairy's revenue for the first three quarters reached 84.34 billion yuan, with a net profit increase of 31.48%, indicating strong operational performance [53][54]

Core Insights - The company reported Q3 2025 revenue of 1.305 billion yuan, a year-on-year increase of 32%, but net profit attributable to shareholders dropped to 20 million yuan, a decrease of 77% [1] - The company has adjusted its profit forecasts for 2025-2027, now expecting net profits of 196 million, 507 million, and 666 million yuan respectively, down from previous estimates [1] - Despite the challenges, the company maintains a "buy" rating due to accelerated product launches and the gradual increase in mobile home storage products [1] Revenue Performance - In Q1-Q3 2025, revenue growth in Europe, North America, and Asia (excluding China) was 132%, 41%, and 16% respectively, with independent online and offline channel revenues growing by 48% and 42% [2] - The company's home backup product revenue exceeded 200 million yuan, indicating strong demand [2] - Q3 revenue performance in Japan was impacted by a high base effect from the previous year, but market share in the portable energy storage sector is expected to continue increasing [2] Profitability and Costs - Gross margin for Q1, Q2, and Q3 of 2025 was 44.2%, 39.9%, and 37.1% respectively, reflecting a decline due to seasonal promotions and tariff impacts [3] - Selling expense ratio increased due to promotions and new product marketing, with Q3 expenses rising to 37.7% [3] - The net profit margin for Q3 was 1.5%, down 7.2 percentage points year-on-year, but there is potential for recovery as cost-cutting measures and reduced tariff impacts take effect [3]

Group 1: Market Overview - The report highlights the recent performance of the Shanghai Composite Index and the ChiNext Index, showing a significant decline over the past year, with the Shanghai Composite down by 32% and the ChiNext down by 16% [1][2] Group 2: Industry Insights - The report discusses the strong performance of the power equipment and non-bank financial sectors, with power equipment showing a rise of 4.79% and non-bank financials increasing by 2.08% in the latest trading session [1] - Conversely, the banking sector experienced a decline of 1.98%, indicating a challenging environment for traditional financial institutions [2] Group 3: Investment Strategies - The report emphasizes a dual-driven strategy focusing on technology and PPI trading, suggesting that AI and self-controlled technology will lead the market, supported by stable dividends and sectors like gold and military [6] - The recommended industry sectors for November include social services, non-bank financials, and public utilities, indicating a diversified approach to investment [7] Group 4: Company-Specific Updates - Celestica reported a strong Q3 performance with revenues of $3.19 billion, a 28% year-over-year increase, and raised its full-year revenue guidance to $12.2 billion, reflecting confidence in the AI infrastructure market [20] - Tesla plans to launch its Optimus V3 robot by Q1 2026, with a production capacity of 1 million units per year, showcasing advancements in robotics and AI [29][30] - The report notes that the food and beverage sector, particularly companies like Hai Tian Wei Ye, has shown steady revenue growth of 2.5% and profit growth of 3.4% in Q3 2025, highlighting resilience in challenging market conditions [51]