Company Overview - Betterware de Mexico SAPI de C (BWMX) shares increased by 11.4% to close at $15.83, supported by strong trading volume, contrasting with a 0.9% loss over the past four weeks [1] - The company leverages its Jafra brand and geographic diversification to drive growth, utilizing a high-margin direct-to-consumer sales model alongside digital enhancements like Shopify+ integration [2] Financial Performance - BWMX is expected to report quarterly earnings of $0.54 per share, reflecting a year-over-year decline of 6.9%, while revenues are projected to reach $209.04 million, an increase of 11.1% from the previous year [3] - The consensus EPS estimate for the quarter has remained unchanged over the last 30 days, indicating that stock price movements may not sustain without trends in earnings estimate revisions [4] Industry Context - BWMX is part of the Zacks Consumer Products - Discretionary industry, where another company, The RealReal (REAL), closed at $15.8, showing a 0.1% increase and an 11.1% return over the past month [4] - The RealReal's consensus EPS estimate has also remained unchanged at $0.04, representing a significant year-over-year increase of 106.5% [5]