Summary of Brilliant Earth Group (BRLT) FY Conference Call - August 27, 2025 Company Overview - **Company**: Brilliant Earth Group (BRLT) - **Industry**: Jewelry - **Market Size**: $350 billion global jewelry industry [5][10] Core Business Insights - **Mission**: To be the next generation fine jeweler, connecting with consumers through an authentic mission-driven brand [3][4] - **Target Audience**: Primarily consumers aged 25 to 44 with household incomes between $100,000 to $200,000 [6] - **Product Offerings**: Proprietary collections such as the Jane Goodall collection and the Soul collection, which are unique to Brilliant Earth [4][7] Business Model and Strategy - **Omnichannel Experience**: Seamless shopping experience across showrooms, website, and customer service [4][5] - **Data and Technology**: Capital-efficient model leveraging data and technology to adapt quickly to market trends [5][10] - **Supply Chain**: Globally diversified supply chain reducing dependence on any single geography [8][9] Financial Performance - **Growth Rate**: 16% CAGR from 2019 to 2024, with gross profit margin increasing from 42% in 2019 to 60% in 2024 [12][13] - **Q2 Performance**: - Net sales of $109 million, a 3% increase [14] - Average order value (AOV) of $2,074 [14] - 18% year-over-year growth in total orders and 11% in repeat orders [14] - Gross margin of 58.3% [14] - Adjusted EBITDA of $3.2 million, marking the sixteenth consecutive quarter of positive adjusted EBITDA [15] Inventory and Working Capital - **Inventory Turns**: Approximately four times, compared to the industry average of one to two times [11][23] - **Virtual Inventory Model**: Allows for a diverse product assortment while keeping balance sheet inventory low [23] Market Opportunities - **Fragmented Industry**: Two-thirds of the jewelry industry consists of smaller independent players, presenting an opportunity for market share capture [10] - **Fine Jewelry Growth**: Significant growth in fine jewelry bookings, up 38% year-over-year, indicating a strategic focus on this segment [16] Future Outlook - **Growth Targets**: Aiming for low teens year-over-year growth by 2027, supported by showroom expansion and brand awareness [29] - **Gross Margin Target**: Maintaining high 50s percentage gross margin through 2027 [30] - **Adjusted EBITDA Margin**: Targeting a double-digit margin by 2027 [30] Brand Highlights - **Celebrity Engagements**: Collaborations with celebrities like Beyoncé and Selena Gomez, enhancing brand visibility [21][22] - **Showroom Performance**: Strong double-digit metro uplift in sales post showroom openings, with 81% growth in orders from walk-in customers without appointments [25][27] Capital Structure - **Debt Management**: Paid off outstanding term loan balance of under $35 million, ending Q2 with $99 million in net cash [17][24] - **Share Buyback Program**: Executed share buybacks totaling $1 million [41] Conclusion - **Strategic Positioning**: Brilliant Earth is well-positioned to capture growth in the fragmented jewelry market through its unique brand, innovative product offerings, and efficient operational model [31]

Summary of Brilliant Earth Group (BRLT) Conference Call - August 19, 2025 Company Overview - **Company Name**: Brilliant Earth Group (BRLT) - **Founded**: February 2005 - **Mission**: To create a more transparent, sustainable, and compassionate jewelry industry - **Business Model**: Asset-light, data and technology-enabled, with a focus on omnichannel experience across 42 showrooms and digital platforms [3][4] Consumer Insights - **Typical Consumer Profile**: Ages 25 to 44, with an annual household income of $100,000 to $200,000 - **Shopping Behavior**: Consumers prioritize meaningful brand connections and seamless shopping experiences across various touchpoints [5][6] - **Bridal Jewelry**: This category remains resilient, with total orders growing 18% year-over-year [6] Omnichannel Strategy - **Retail Strategy**: Showrooms drive incremental revenue, with strong double-digit metro bookings uplift in the year after opening [9][10] - **Walk-in Purchases**: Q2 saw an 81% year-over-year order uplift for retail customers without scheduled appointments [10] Competitive Differentiators - **Brand Authenticity**: Focus on transparency and sustainability in sourcing [11] - **Product Offering**: Proprietary, beautifully designed products, including award-winning collections [12] - **Data Technology**: Strong data and AI-enabled model to enhance customer experience and operational efficiency [12] Marketing and Customer Acquisition - **Brand Awareness**: Gained through high-profile endorsements and social media, contributing to organic growth [14] - **Repeat Purchases**: Achieved 11% year-over-year growth in repeat orders in Q2, driven by the fine jewelry collection [15] Financial Performance - **Growth Metrics**: 16% five-year CAGR from 2019 to 2024, with gross margins expanding from 42% to 60% [17] - **EBITDA**: 16 consecutive quarters of positive adjusted EBITDA [17] - **Cash Position**: Ended Q2 with approximately $99 million in net cash, a 5% year-over-year increase [18] - **Dividend Declaration**: Announced a one-time dividend of approximately $25.3 million [18] Seasonality - **Sales Trends**: Q4 is the largest quarter due to gifting, but purchases occur throughout the year for various occasions [21] Strategic Levers for Success - **Key Strategies**: Premium brand positioning, differentiated business model, data-driven decision-making, and seamless omnichannel platform [22] Conclusion - **Outlook**: The company is well-positioned to continue growing and gaining market share in the jewelry industry while maintaining profitability and making long-term investments [19][22]

Summary of Brilliant Earth Group (BRLT) FY Conference Call Company Overview - **Brilliant Earth** is a digital-first jewelry company focused on ethically sourced and transparent diamonds, known for exclusive designs and a highly personalized omnichannel experience. [3][6] - **Sales Composition**: 70% of sales come from custom diamond rings. [3] Key Points and Arguments Unique Selling Proposition - The company combines an authentic mission-driven brand with proprietary products and a seamless omnichannel experience, catering to customer preferences across various shopping methods. [6][7] Growth Projections - **Medium-Term Growth**: Expected to accelerate to a low teens growth rate year-over-year by 2027, maintaining a gross margin in the high 50s percent and achieving a double-digit adjusted EBITDA margin. [9][28] - **Showroom Impact**: Opening new showrooms has led to uplift in sales across entire metro areas, with 42 showrooms currently operational. [10][11] Bridal Market Trends - Engagement levels in the bridal market have fluctuated, with a decline in 2023 after higher levels in 2021 and 2022. However, there are signs of improvement, including year-over-year unit growth in engagement rings. [13][14] - The company focuses on premium positioning and has seen strong performance in the sub $5,000 engagement ring segment. [16][17] Customer Loyalty and Repeat Purchases - Repeat order growth has outpaced total order growth, driven by success in fine jewelry, which accounted for 14% of bookings in Q1. [18][19] Fine Jewelry Strategy - The company aims to expand its fine jewelry offerings, which represent a significant growth opportunity. [19][20] Pricing Strategy - A dynamic pricing algorithm allows the company to adjust prices based on various factors, ensuring optimal top-line growth and gross margin capture. [24][25] Gross Margin Management - The company has faced challenges with rising gold prices but is well-positioned to navigate these through a diversified supply chain and agile pricing strategies. [29][30] Diamond Procurement - Brilliant Earth has a long-standing history of selling both natural and lab diamonds, leveraging trusted supplier relationships and an asset-light model for effective inventory management. [33][35] Marketing and Brand Awareness - Marketing spend was around 26% last year, with expectations to continue leveraging this as a percentage of sales while increasing brand awareness. [40][41] Consumer Health and Trends - The health of the consumer is rated at a 7 out of 10, consistent with previous assessments. Key consumer behavior shifts include a demand for authenticity and a preference for seamless omnichannel shopping experiences. [56][59][60] Product Highlights - Notable collections include the Jane collection, Diamond Essentials, and Signature collections, which have shown strong sales performance. [61] Additional Important Insights - The company emphasizes a capital-efficient approach to showroom expansion and inventory management, maintaining inventory turns above the industry average. [52][53] - CapEx is primarily focused on expanding the showroom fleet while ensuring strong returns on investments. [54][55] - The company has successfully engaged with social media platforms, enhancing brand visibility through viral moments, such as celebrity endorsements. [44][49] This summary encapsulates the key insights and strategic directions discussed during the Brilliant Earth Group FY Conference Call, highlighting the company's growth potential and market positioning.

Financial Data and Key Metrics Changes - The company reported net sales of $93.9 million for Q1 2025, a 3.5% decline year over year, but within the stated guidance range [6][15] - Adjusted EBITDA for Q1 was $1.1 million, representing a 1.1% adjusted EBITDA margin, marking the fifteenth consecutive quarter of profitability [6][18] - Gross margin was 58.6%, a 130 basis point decline year over year, primarily due to higher gold costs and labor expenses [17][18] - Average order value (AOV) was $2,062, reflecting a 14.2% decline year over year [16] Business Line Data and Key Metrics Changes - Engagement rings showed positive year-over-year unit growth, particularly in rings priced under $5,000 [7][9] - Fine jewelry bookings represented 14% of total bookings in Q1, an increase of approximately 350 basis points year over year, with strong double-digit growth [9][10] - The wedding and anniversary band business also experienced year-over-year bookings growth, especially in men's wedding bands and women's eternity bands [9] Market Data and Key Metrics Changes - Total orders grew by 12% year over year, with repeat orders increasing by 13% [15] - The company noted strong performance during Valentine's Day, with bookings up mid to high single digits year over year, and fine jewelry bookings growing over 40% in the two weeks leading up to the holiday [11][12] Company Strategy and Development Direction - The company is focused on expanding its fine jewelry assortment and enhancing its omnichannel experience to attract new customers and provide additional purchase opportunities for repeat customers [10][12] - Plans to open one to two new showrooms in 2025, with the next location in Alpharetta, Georgia [12] - The company is monitoring tariff impacts closely and believes its diversified supplier base and pricing optimization strategies provide a competitive advantage [13][23] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's resonance with consumers and the positive trends in engagement ring units continuing into Q2 [28] - The company expects net sales for Q2 to be between a 3% decline to flat year over year, with a mid to high single-digit growth rate anticipated in the second half of the year [22][23] - Management reiterated guidance for adjusted EBITDA margins in the range of approximately 3% to 4% for the year [23] Other Important Information - The company ended Q1 with approximately $147 million in cash and a strong net cash position of about $92.5 million, reflecting a year-over-year increase [21] - The company repurchased approximately $163,000 of its common stock in Q1, totaling about $801,000 in repurchases to date [22] Q&A Session Summary Question: Engagement trends and macro impacts - Management noted positive unit growth in engagement rings and continued strong performance in Q2, indicating that the brand resonates well with consumers [28] Question: Revenue phasing and tariff impacts - Revenue is expected to be back half weighted with mid to high single-digit growth in the second half, and management is confident in mitigating tariff impacts through operational and pricing strategies [31][32] Question: AOV pressures and growth expectations - Management is optimistic about fine jewelry growth and believes that strategic initiatives will drive higher growth rates, despite some pressures on AOV [36][41] Question: Valentine's Day performance and pricing strategies - Valentine's Day saw strong performance, with best sellers reflecting the brand's design leadership, and management is focused on data-driven pricing strategies [50][53] Question: Showroom performance and future openings - The company plans to maintain a consistent approach to showroom openings while investing in existing locations, with over 40 showrooms currently [55][56]

Financial Data and Key Metrics Changes - The company reported net sales of $93.9 million for Q1, representing a 3.5% decline year over year, but within the stated guidance range [5][14] - Adjusted EBITDA for Q1 was $1.1 million, reflecting a 1.1% adjusted EBITDA margin, marking the fifteenth consecutive quarter of profitability [5][16] - Average order value (AOV) decreased by 14.2% year over year to $2,062, driven by strong performance in bridal price ranges below $5,000 [15][41] - Gross margin for Q1 was 58.6%, a decline of 130 basis points year over year, primarily due to higher gold costs and labor expenses [15][60] Business Line Data and Key Metrics Changes - Engagement rings showed positive year-over-year unit growth, particularly in rings priced under $5,000, with strong growth in the signature engagement ring collection [6][10] - Fine jewelry bookings represented 14% of total bookings in Q1, an increase of approximately 350 basis points year over year, with bookings growing over 40% in the lead-up to Valentine's Day [7][10] - The wedding and anniversary band business also experienced strong year-over-year bookings growth, particularly in men's wedding bands and women's eternity bands [6][7] Market Data and Key Metrics Changes - Total orders grew by 12% year over year, with repeat orders increasing by 13% in Q1, indicating effective customer acquisition and retention strategies [5][14] - The company noted a successful Valentine's Day period, achieving its strongest performance ever, with total bookings up mid to high single digits year over year [10][11] Company Strategy and Development Direction - The company is focused on expanding its fine jewelry assortment, which is seen as a key growth driver, and plans to continue investing in this area [9][10] - The company opened a new showroom in Dallas Fort Worth and plans to open one to two more locations in 2025, including a new showroom in Alpharetta, Georgia [11][12] - The management emphasized a data-driven approach to pricing and procurement, which is expected to provide a competitive advantage in navigating market changes [12][22] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's resonance with consumers and the continued positive trends in engagement ring units observed in Q2 [27][41] - The company anticipates a back-half weighted revenue growth with a mid to high single-digit growth rate in the second half of the year, driven by improvements in engagement rings and strong fine jewelry performance [22][29] - Management acknowledged the potential impact of tariffs and gold prices but indicated that they have strategies in place to mitigate these effects [22][32] Other Important Information - The company ended Q1 with approximately $147 million in cash and a strong net cash position of about $92.5 million, reflecting a year-over-year increase [20] - The company repurchased approximately $163,000 of its common stock in Q1, bringing the total to approximately $801,000 [21] Q&A Session Summary Question: Engagement trends and macro impacts - Management noted positive unit growth in engagement rings and continued strength into Q2, indicating that the brand resonates well with consumers [27] Question: Revenue phasing between Q3 and Q4 and tariff impacts - Management expects revenue to be back half weighted, with a favorable comp from Q3 2024 and strong fine jewelry performance in Q4 [29][31] Question: AOV pressures and long-term growth - Management is optimistic about fine jewelry growth and believes that the brand's resonance will help achieve mid to high single-digit growth rates [36][39] Question: Customer value orientation and margin expansion - Management acknowledged that customers are looking for value, particularly in the under $5,000 price range, but noted sustained unit growth [66] Question: Valentine's Day performance and pricing strategies - Management highlighted strong performance during Valentine's Day and emphasized a data-driven approach to pricing optimization [50][52]