Core Insights - Jeep has officially revealed its new all-electric SUV, the 2026 Jeep Recon, with a starting price of $65,000, marking a significant step in the brand's electrification strategy [1][2]. Product Details - The 2026 Jeep Recon features classic Jeep design elements such as removable doors and an open-air roof, while also promising enhanced off-road capabilities through electric power [2]. - The vehicle is equipped with electric motors that produce 650 horsepower and 620 foot-pounds of torque, offering performance comparable to some V-6 and V-8 sports cars, but with a range of up to 250 miles on a single charge [5][6]. Market Context - The Recon is part of Jeep's turnaround plan following years of declining sales, with the brand having experienced a 40% drop in sales since reaching a peak of over 973,000 SUVs sold in 2018 [3][10]. - The introduction of the Recon comes amid a broader market decline in EV sales, influenced by the expiration of federal incentives for electric vehicle purchases [7][8]. Strategic Positioning - Jeep's parent company, Stellantis, is reducing investments in EVs due to changing market conditions, which may impact the sales of the Recon [7]. - The Recon is positioned as a key product in Jeep's electric portfolio, alongside the sportier Wagoneer S, as the brand aims to stabilize and grow its market presence [8][9]. Sales Performance - Jeep's sales through the third quarter of the current year have seen a slight increase of less than 0.5% compared to the previous year, but the brand's U.S. market share has declined from 5.4% in 2019 to 3.7% since 2024 [10][11].