German brewer Eichbaum is looking for investment "to secure the future" of the business. Eichbaum has commissioned management consultancy Roland Berger to gauge external interest in the business. The company filed for “self-administration” in October, with managing directors Andreas Hiby-Durst and Markus Lopsien resigning from their positions. A “restructuring management team” remained, including Eichbaum sales director Uwe Aichele and Frank Reifel from management consulting firm FALK. "Our goal is to ...

Core Insights - German brewer C & A Veltins has acquired the non-alcoholic malt-drinks brand Karamalz from Eichbaum, enhancing its portfolio in the malt drink segment [1][2] - The acquisition includes the trademark rights and production responsibilities for Karamalz, which Veltins had previously distributed [1] - Karamalz has significant market importance, and Veltins aims to leverage this brand to drive growth in its sales channels [2] Company Overview - Veltins had distributed Karamalz prior to the acquisition and had assumed distribution rights last year, although the deal was suspended for undisclosed reasons in October [1] - The Karamalz brand has a historical background, first sold in 1955 by Henninger Bräu, and ownership transitioned to Eichbaum in 2001 following a restructuring [2] Market Implications - The acquisition is expected to provide growth opportunities for Veltins in the clearly defined malt drink segment, indicating a strategic move to strengthen its market position [2]