Core Insights - Eichbaum, a German brewer, is seeking investment to secure its future and has engaged management consultancy Roland Berger to assess external interest in the business [1][2] - The company filed for "self-administration" in October due to a liquidity shortage caused by declining export sales and reduced demand for German beer [3] - Eichbaum aims to transition from a traditional brewer to a more diversified beverage manufacturer, focusing on the growing demand for non-alcoholic products [2] Company Overview - Eichbaum is a privately owned brewery employing around 300 people and exporting to over 65 countries [3] - The company has initiated a restructuring program to enhance competitiveness and preserve jobs [2] Recent Developments - The managing directors Andreas Hiby-Durst and Markus Lopsien have resigned, while a restructuring management team remains in place [1] - In October, Eichbaum sold its non-alcoholic malt-drinks brand Karamalz to Veltins for an undisclosed amount [3]

Core Insights - German brewer C & A Veltins has acquired the non-alcoholic malt-drinks brand Karamalz from Eichbaum, enhancing its portfolio in the malt drink segment [1][2] - The acquisition includes the trademark rights and production responsibilities for Karamalz, which Veltins had previously distributed [1] - Karamalz has significant market importance, and Veltins aims to leverage this brand to drive growth in its sales channels [2] Company Overview - Veltins had distributed Karamalz prior to the acquisition and had assumed distribution rights last year, although the deal was suspended for undisclosed reasons in October [1] - The Karamalz brand has a historical background, first sold in 1955 by Henninger Bräu, and ownership transitioned to Eichbaum in 2001 following a restructuring [2] Market Implications - The acquisition is expected to provide growth opportunities for Veltins in the clearly defined malt drink segment, indicating a strategic move to strengthen its market position [2]