Core Insights - Keep has officially announced table tennis world champion Sun Yingsha as its brand ambassador, aiming to inspire a new chapter in national fitness through her influence and energy [1][3] - The collaboration is seen as a strategic move to promote the concept of fitness for all, aligning with Keep's mission to make sports accessible and enjoyable for everyone [2][6] Company Overview - Since its establishment in 2014, Keep has built a comprehensive sports ecosystem that includes online courses, smart hardware, offline services, and a sports community, becoming an integral part of the fitness lifestyle in China [2][4] - Keep has successfully combined the professionalism of sports with accessibility for the general public, allowing individuals who previously found exercise daunting to discover suitable ways to engage in physical activity [2][4] Brand Collaboration - The partnership with Sun Yingsha is not only a collaboration between a brand and an athlete but also a powerful message of positivity and motivation, resonating with Keep's brand spirit of "self-discipline gives me freedom" [3][6] - Keep aims to leverage Sun Yingsha's image and athletic characteristics to create a series of online challenges, courses, and interactive content, enhancing user engagement and enjoyment in sports [2][5] Technological Integration - Keep offers thousands of official courses across over 60 categories, catering to diverse user needs and making exercise accessible anytime and anywhere [4][5] - The company has introduced smart hardware products that interact with its app to provide personalized exercise recommendations, enhancing the scientific approach to fitness [5][6] National Fitness Strategy - With the government's ongoing push for national fitness and the introduction of policies to encourage public participation in sports, Keep is developing more precise personalized weight management solutions to meet user health needs [6] - Keep's "Dream Sports Field" initiative aims to improve sports environments for children in remote areas, demonstrating the company's commitment to social value and community health [6]