Group 1 - The core idea of the articles highlights the increasing popularity of new year goods on JD.com, particularly the "Guangming Village" products, which have gained consumer attention and positive reviews, leading to significant sales growth [1][3][4] - JD.com launched the "I Send New Year Goods to My Hometown" campaign in 2026, which has contributed to the rising trend of purchasing these new year goods [1] - Sales data from JD.com indicates that from January 26 to 29, the sales of Baicaohui's facial mask set increased by 4.7 times, while Keep's fascia gun saw a more than 220% increase in sales [1] Group 2 - During the New Year shopping festival, JD.com collaborated with quality brands to offer promotional activities, making the "Guangming Village" products highly sought after [4] - Specific promotions include a buy one get three offer for Keep's fascia gun and significant discounts on Baicaohui's skincare set, along with exclusive price reductions for the red sock gift box from Jing Shun Cotton [4] - The New Year shopping demand is robust, with JD.com offering a wide range of fashion items across various categories, including clothing, beauty, and luxury goods, with discounts exceeding 50% [4]

Group 1 - The core event is the launch of JD's "Send New Year Goods to Hometown" campaign in Jiangsu, where over 10,000 items were distributed, including popular skincare products like Baicaohui's mask set [1][3] - Baicaohui's skincare set features a nourishing mask and essential oil, utilizing traditional formulas with carefully selected herbal extracts, aimed at enhancing skin glow and elasticity [3][5] - Other popular products include the Keep G3Air massage gun for muscle relief and a red sock gift box, both designed to cater to consumer needs during the New Year [5][6] Group 2 - JD's New Year shopping festival offers significant discounts across various categories, including fashion and beauty, with promotions such as buy one get three free and exclusive subsidies [6] - The campaign emphasizes the importance of addressing consumer needs with thoughtful products, contributing to the popularity of "Guangming Village" goods [5][6]