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Keep与耐克联合推出跑者专属服务,助力更多跑者达成跑步目标
Xin Lang Zheng Quan· 2025-09-25 08:29
Core Insights - Keep and Nike have launched a joint online service aimed at enhancing the running experience for users, allowing them to switch between Keep's AI coach Kaka and Nike Run Club (NRC) coaches for a comprehensive training experience [1][5] - Users can join NRC by completing a single 5km run, unlocking exclusive benefits such as elite athlete courses and achievement badges, while also connecting to Nike's membership ecosystem [3][5] Group 1: Service Features - The service allows users to access personalized training plans, assessments of lower body flexibility, single-leg stability, and core stability, along with exclusive evaluation reports [1][6] - Keep's AI coach Kaka provides features such as intelligent training guidance, exercise data recording, and dietary tracking, aiming to assist users in achieving their fitness goals [5][6] Group 2: AI Integration - Keep's AI strategy, initiated earlier this year, focuses on transforming from a fitness app to an AI agent, with Kaka being a key component that customizes training plans based on user data and preferences [5][6] - The AI coach offers real-time voice guidance during workouts and can analyze uploaded food images to provide nutritional feedback [6][7] Group 3: Future Developments - Keep plans to upgrade its app to a new 9.0 AI version, leveraging a specialized model developed by Kinetic.ai, which is designed to enhance performance in the sports health sector [7]