Financial Data and Key Metrics Changes - The company reported a 50% year-over-year revenue growth for Q1 2025, with a normalized growth of 24% excluding the Keep acquisition [6][19] - SaaS revenue reached $111.1 million, exceeding guidance, with an adjusted EBITDA margin of 10% [19][20] - The overall SaaS ARPU increased to $335, with Thrive's ARPU at $320 and Keep's ARPU at $428 [22][23] - The net debt position was $298 million, with a leverage ratio of 2.2 times net debt to EBITDA [27][28] Business Line Data and Key Metrics Changes - SaaS revenue now constitutes 61% of total revenue, marking a significant shift from marketing services to SaaS [7] - Marketing services revenue for Q1 was $70.2 million, reflecting a 42% year-over-year decline as the company transitions clients to SaaS offerings [25][26] - Subscriber growth for SaaS reached 37%, totaling 111,000 subscribers, including 15,000 from Keep [9][21] Market Data and Key Metrics Changes - The company is focusing on expanding its existing customer base, with 17.2% of SaaS subscribers using multiple paid products, up from previous periods [12][22] - Seasoned net revenue retention reached a record high of 103%, indicating strong customer satisfaction and loyalty [23] Company Strategy and Development Direction - The company is transitioning to a fully SaaS-focused model, planning to exit the marketing services business by 2028 [26][28] - The strategy emphasizes deepening relationships with existing customers to drive revenue growth through cross-selling and upselling [12][15] - The company is investing in product development and enhancing its partner channel to support growth [10][11] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the resilience of their customer base, which primarily addresses non-discretionary needs [30][32] - The company is taking a conservative approach to guidance amid economic uncertainty, despite strong performance indicators [34][75] - Management noted that small businesses are currently prioritizing marketing tools to ensure a full order book [33][40] Other Important Information - The company is experiencing increased traffic expenses due to heightened demand for its marketing center and related add-ons [43][44] - The integration of Keep is progressing well, with positive feedback from partners regarding the combined product offerings [52][54] Q&A Session Summary Question: Can you elaborate on the record high net retention rate and what customers are buying? - Management highlighted that customers are increasingly adopting additional products, contributing to the high net retention rate [37][38] Question: What are the reasons for the decrease in SaaS customer additions this quarter? - Management attributed the decrease to seasonal factors and a strategic focus on existing customer expansion rather than new customer acquisition [57][59] Question: How is the integration of Keep progressing? - Management reported strong integration progress, with partners excited about the combined capabilities of Thrive and Keep [50][52] Question: What is the outlook for the SaaS business in a challenging macro environment? - Management indicated that the current environment is prompting customers to prioritize marketing and sales tools, which could benefit the SaaS business [68][70] Question: Are there any differences in retention between Thrive and Keep customers? - Management noted that both customer bases are resilient, with no significant differences in churn rates observed [80][90]

Financial Data and Key Metrics Changes - The company reported a 50% year-over-year revenue growth for Q1 2025, with normalized growth of 24% excluding the Keep acquisition [5][18] - SaaS revenue reached $111.1 million, exceeding guidance, with a sequential increase of 7% [18] - The adjusted EBITDA margin for SaaS improved to 10%, with total adjusted EBITDA of $20.9 million for the quarter [19][25] - The net debt position was $298 million, with a leverage ratio of 2.2 times net debt to EBITDA [26] Business Line Data and Key Metrics Changes - SaaS revenue now constitutes 61% of total revenue, marking a significant transition from marketing services to SaaS [6] - Subscriber growth for Thrive was 37%, totaling 96,000, and including Keep subscribers, the total reached 111,000 [8][20] - Marketing services revenue was $70.2 million, reflecting a 42% year-over-year decline as the company transitions clients to SaaS offerings [24] Market Data and Key Metrics Changes - The company noted a 103% seasoned net revenue retention rate, indicating strong customer loyalty and satisfaction [22] - The average revenue per user (ARPU) for SaaS reached $335, with Thrive's ARPU at $320 and Keep's at $428 [21][22] Company Strategy and Development Direction - The company is focused on expanding its SaaS offerings and deepening relationships with existing customers to drive revenue growth [12][14] - A strategic shift has been made to prioritize monthly recurring revenue (MRR) over new account acquisition, enhancing productivity and efficiency [13][14] - The company plans to exit the marketing services business by 2028, with cash flows extending into 2030 to support the transition [24][27] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the resilience of their customer base, which primarily addresses non-discretionary needs [30][31] - The company has adopted a conservative outlook for the year, reflecting broader economic uncertainties while maintaining confidence in current performance [33][75] - Management highlighted the importance of referrals in driving new customer acquisition, which remains strong despite seasonal fluctuations [64] Other Important Information - The company is actively working on integrating Keep's automation capabilities and expanding its product offerings to partners [52][54] - The first PartnerCon conference was well-received, indicating strong partner engagement and excitement about the combined product offerings [56] Q&A Session Summary Question: Can you elaborate on the net retention rate and what customers are buying? - Management noted that the net retention rate of 103% reflects successful cross-selling and expansion efforts, with customers increasingly adopting additional products [36][38] Question: What is driving the increased traffic expense? - The increased traffic expense is attributed to higher demand for the marketing center and additional tools that help optimize customer visibility online [43][44] Question: What were the takeaways from the Keap Partner Conference? - Partners expressed excitement about the integration of Thrive's capabilities with Keep's automation tools, enhancing their service offerings [50][52] Question: Why was there a decline in SaaS customer additions this quarter? - The decline was attributed to seasonal factors, particularly during the holiday period, which affects small business engagement [57][60] Question: How is the company managing the transition from marketing services to SaaS? - Management confirmed that the transition is on track, with a focus on maintaining customer satisfaction and reducing churn rates among migrated clients [80][82]