Core Insights - Keplar is a market research startup utilizing voice AI technology to conduct customer interviews, offering faster and cheaper analysis reports compared to traditional market research firms [3][4] - The company recently raised $3.4 million in seed funding led by Kleiner Perkins, with participation from SV Angel, Common Metal, and South Park Commons [3] - Keplar's platform allows businesses to set up research projects in minutes, transforming product-related questions into interview guides [4] Company Overview - Founded in 2023 by Dhruv Guliani and William Wen, Keplar emerged from a founder incubation program [3] - The startup aims to replace traditional market research methods, which rely on manual surveys and interviews, with conversational AI [4] - Keplar's AI voice researcher can directly contact existing customers if granted access to the client's CRM system, producing reports and presentations similar to those from traditional research firms [5] Technology and Innovation - The advancements in large language models (LLMs) have made it feasible for voice AI to conduct realistic conversations, often leading participants to forget they are interacting with AI [5] - Keplar's clients include notable companies such as Clorox and Intercom, indicating its growing presence in the market [5] Competitive Landscape - Keplar is not the only AI company targeting the market research sector; competitors include Outset, which raised $17 million in A round funding, and Listen Labs, which secured $27 million from Sequoia Capital [5]