Core Insights - Small business owners are currently focused on building stronger financial foundations while managing rising costs and policy shifts [1][5] - A significant portion of small business owners are in survival mode, with 23% not focused on long-term planning and 46% feeling their performance fell short of expectations in 2025 [1][2] Financial Concerns - Inflation and rising costs are the top concerns for 50% of small business owners, surpassing competition (33%), cash flow (25%), and labor shortages (22%) [3] - 25% of small business owners are increasing prices for customers due to recent tariffs and rising costs [3] Emergency Preparedness - 46% of small business owners believe they could cover one month of operating expenses in case of an emergency, a slight decrease from 49% in Fall 2024 [2] - 72% of small business owners are very concerned about the impact of upcoming federal legislation changes on their operations [4] Confidence and Resilience - Despite uncertainties, 80% of small business owners feel confident in making informed decisions [4] - Small business owners are prioritizing strategies and resources that will help shape their resilience for the future [6][7] Seeking Professional Guidance - 21% of small business owners feel more secure by having regular conversations with their business bankers, with many seeking guidance on cash flow (33%), financial planning (33%), and tax strategy (31%) [9] - Maintaining personal resilience is also a focus, with 30% of small business owners indicating that a good night's sleep contributes to their resilience [9]

Core Insights - KeyBank has announced a partnership with Jeremiah Smith, a prominent college football player, to enhance community engagement and financial education in Ohio [1][2][4] - The initiative, named "The KeyBank Financial Playbook," aims to provide financial knowledge through football-themed content, targeting younger audiences and sports fans [2][4] - Smith's growing social media presence and commitment to education align with KeyBank's mission to empower communities [3][4][5] Company Overview - KeyCorp, the parent company of KeyBank, is celebrating its 200th anniversary in 2025, with assets totaling approximately $185 billion as of June 30, 2025 [5] - KeyBank operates a network of around 1,000 branches and 1,200 ATMs across 15 states, offering a range of financial services including deposit, lending, and investment services [5] - The bank also provides corporate and investment banking products under the KeyBanc Capital Markets brand, focusing on middle market companies [5]