Core Insights - Keysight Technologies has been awarded the 2025 TSIA STAR Award for Excellence in Omnichannel Customer Experience Optimization, recognizing its leadership in delivering a unified, AI-driven customer support experience that enhances customer success and satisfaction [1][4]. Company Overview - Keysight Technologies, Inc. is an S&P 500 company that provides market-leading design, emulation, and test solutions across various sectors, including communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics [5]. Customer Support Innovation - The award highlights Keysight's innovative approach to connecting customer interactions across digital and human-assisted channels, ensuring consistent and efficient engagement at every touchpoint [2]. - KeysightCare, the company's comprehensive customer support program, offers prioritized response and turnaround times within an integrated omnichannel framework, leading to faster resolution and improved predictability [3]. Leadership Commentary - Thomas Lah, Executive Director at TSIA, emphasized that Keysight's blend of AI-driven innovation and customer-centric design exemplifies best-in-class execution in omnichannel support [4]. - John Page, President of Global Services at Keysight, stated that the award reflects the company's commitment to reimagining customer engagement through AI-powered innovation and a unified service experience [4].