Core Insights - Kingsford has launched a limited-edition product called Christmas Coal, a 4lb bag of Original Charcoal designed for holiday gifting, featuring festive packaging to enhance the grilling experience during the winter season [2][5][9] Product Details - Christmas Coal is a playful twist on the traditional "lump of coal" gift, aimed at bringing joy and laughter to holiday gatherings while maintaining the quality and performance of Kingsford's Original Charcoal [5][7][9] - The product is available at select retailers while supplies last, encouraging consumers to purchase quickly due to its limited availability [10][11] Marketing and Promotion - Kingsford has partnered with football legend Jason Kelce for a promotional giveaway, allowing fans to enter for a chance to win one of 75 free bags of Christmas Coal by engaging with their social media [3][8][15] - The marketing strategy emphasizes the spirit of giving and the joy of grilling, positioning Christmas Coal as a fun gift for various holiday occasions, such as white elephant exchanges [4][6][9] Company Background - Kingsford has been a leader in charcoal grilling for over 100 years, known for its commitment to quality and innovation in grilling products, making it a trusted brand among consumers [13]