Core Insights - Klarna is entering the premium credit card market with a membership program that offers alternatives to high-end credit cards [1][2] - The company plans to roll out its Premium and Max membership programs in the U.S., which are priced at $18 and $45 per month respectively [2][10] Membership Programs - Klarna's Premium membership costs approximately $220 annually and includes access to over a dozen subscriptions, cash back, and other perks [9] - The Max program, costing about $540 annually, offers additional benefits such as travel and rental-car insurance, 1% cash back, and access to airport lounges through LoungeKey [10] Competitive Landscape - Klarna's move reflects a broader trend where traditional banks are enhancing their premium offerings, with companies like American Express and JPMorgan Chase increasing fees while adding benefits [5][8] - Citigroup has also launched its own premium card, Strata Elite, which competes with Klarna's offerings [8] Consumer Impact - The introduction of Klarna's membership program may lead to increased competition for premium credit card customers, potentially affecting the desirability of airport lounges as more consumers gain access [4]