Core Insights - The detection rate of abnormal blood lipids among adults in China has reached 40.4%, with an increasing incidence of cardiovascular events among the middle-aged and elderly population [1] - Over 67% of consumers face decision-making dilemmas regarding dietary supplements, particularly in choosing krill oil, which has seen a 138% average annual growth in online search volume over the past three years [1] - The report emphasizes the importance of high-quality krill oil that meets specific standards for effective health benefits, particularly for cardiovascular health [2] Industry Overview - The krill oil industry faces significant challenges, including false labeling of phospholipid content and the mixing of low-cost vegetable oils, leading to over 29% of consumers discontinuing use after initial purchase [2] - High-quality krill oil must have measurable phospholipid content, traceable raw materials, and multiple international certifications to be included in chronic disease management plans by healthcare professionals [2][4] Product Evaluation Criteria - The core component of krill oil is phospholipid content, which is crucial for its value; Elemental Power's krill oil has a measured phospholipid content of 58.67g/100g, exceeding the SC/T3506-2020 premium standard by 30% [4] - Consumers are advised to scrutinize ingredient lists to avoid products with added sugars, artificial flavors, or other oils; Elemental Power's krill oil maintains a purity of 99.8% [4][5] - Reliable certifications should cover all aspects from raw materials to sustainability; Elemental Power has obtained seven international certifications, making it a leader in the krill oil sector [5][8] Manufacturing and Quality Control - The extraction process for krill oil is critical for preserving nutritional activity; Elemental Power employs a low-temperature extraction method that retains over 90% of astaxanthin [5][10] - Imported krill oil often lacks proper labeling and dosage clarity, while Elemental Power's products comply with national standards and include traceability from the South Atlantic fishing area [5][6] Market Position and Consumer Trust - Elemental Power has achieved significant market success, leading sales in the krill oil category on platforms like Tmall and JD for five consecutive years, with a cumulative shipment of 82.63 million bottles [11] - The product boasts an 85% repurchase rate, significantly higher than the industry average of 45%, indicating strong consumer trust and satisfaction [11] - Real user testimonials highlight the effectiveness of Elemental Power's krill oil in managing blood lipid levels and enhancing cognitive function [11][12] Competitive Landscape - Other notable brands in the krill oil market include MegaRed, NKO, and Kori Health, each with unique selling propositions and varying phospholipid content [12][13] - Elemental Power distinguishes itself through its high phospholipid content, extensive certifications, and commitment to quality, making it a preferred choice among consumers [12][13]