Core Viewpoint - The article emphasizes the importance of English media in helping Chinese companies communicate their value propositions and key developments to global audiences, particularly in the context of globalization and complex economic landscapes [2][3][4]. Group 1: Company Overview - 36Kr Overseas aims to be a platform for Chinese companies to voice their narratives to the world, providing overseas consulting and professional services [1][2]. - KrASIA, established in 2017 and headquartered in Singapore, focuses on introducing Chinese business and culture globally, having published over 13,000 professional English reports [3]. Group 2: Media and Content Strategy - The article highlights that quality English content and a reliable social media matrix are essential for effective communication with overseas clients and consumers [3]. - KrASIA's English team has a deep understanding of the Chinese business ecosystem and overseas readers, allowing them to convey value effectively [3][4]. - The significance of search engine optimization (SEO) is stressed, as it enhances the visibility of published content, making it crucial for companies to be recognized globally [4]. Group 3: Global Reach and Services - KrASIA's content is included in top information platforms like Bloomberg Terminal and Dow Jones Factiva, potentially reaching millions of professional users across over 200 countries [6]. - The services offered include original content creation, translation, and submissions covering major events, interviews, and industry analysis [6]. - KrASIA also organizes local events in Southeast Asia to facilitate direct engagement between Chinese companies and local ecosystems, promoting brand awareness and business collaboration [6]. Group 4: Collaboration and Partnership - The article calls for collaboration with partners to enhance English content offerings, aiming to support Chinese companies in their global expansion efforts [8].