Core Insights - Kraken is expanding its services with the launch of the Krak app and Krak Card in the UK and EU, aiming to become a primary financial account for consumers managing both digital assets and traditional currencies [1][6] Product Features - The Krak Card offers a market-leading debit product with 1% cash back on every purchase and instant settlement in fiat currencies and Bitcoin [2] - Customers can spend from over 400 supported assets, allowing transactions funded by multiple assets, which is highlighted as a unique feature [3] Market Positioning - The expansion is driven by a gap between consumer expectations and the offerings of traditional banks and neobanks, with Kraken aiming to meet modern financial interaction needs [4] - Kraken has achieved over 450,000 downloads since June and has gained regulatory strength through its Markets in Crypto Assets license, positioning itself to compete with both established banks and digital-only financial platforms [6] Additional Features - Krak Vaults will provide users access to audited decentralized finance lending protocols targeting double-digit yields on eligible assets [5] - Upcoming features include salary deposits for UK and EU users, enhancing the integration of earning, wealth building, and spending directly from the app [5]

Promotion & Engagement - Kraken app is running a promotion where users can win Alex's race-worn Mexico GP helmet or $500 USDG by sending a payment request via the app [1] - The promotion encourages users to specify what they are saving, sending, or spending on when submitting the payment request to @KrakMexico [1] User Action - To participate, users need to open the Kraken app and send a payment request to @KrakMexico [1] - The payment request should detail the purpose of the transaction (saving, sending, or spending) [1]

Crypto Market Overview - Crypto majors experienced mixed performance; BTC held at $107,000, ETH held at $2,450, XRP decreased by 4% to $2.08, and SOL decreased by 1% to $142 [1] - Top movers included SEI (+8%), APT (+6%), and Fartcoin (+5%) [1] - Memecoin leaders showed mixed results; DOGE decreased by 1%, Shiba decreased by 2%, PEPE decreased by 1%, TRUMP remained even, BONK decreased by 1%, SPX decreased by 6%, and FARTCOIN increased by 5% [1] - AI x Crypto overall market cap increased by 1% to $8.7 billion [2] Company & Product Developments - COIN stock surged to a new all-time high (ATH) of $380 following the announcement of US Perps Futures launching on July 21 [1] - Kraken launched the 'Krak' app, a new payments app offering free global payments across fiat and crypto, up to 10% yield, and a new Krak credit card [1] - Ledger announced it will discontinue support for its Nano S [1] - Dinari Global secured the first US broker-dealer registration, enabling it to offer tokenized stocks [2] Investment & Treasury Activities - Two new $1 billion crypto treasury companies are emerging with M3-Brigade & Bakkt [1] - Ex-Tether/Blackstone executives aim to raise $1 billion via SPAC (M-3 Brigade Acquisition V Corp) to launch a public crypto treasury across BTC, ETH, and SOL [1] - Bakkt Holdings plans to sell up to $1 billion in securities to potentially buy BTC [1] - Metaplanet bought another 1,234 BTC for $132 million [1] - UAE's Aqua 1 Foundation purchased $100 million in WLFI tokens from World Liberty Financial [1]

New Product Launch - Kraken launches Krak app as a new payments app [1] - Krak app offers free global payments across 160 countries [1] - Krak app provides up to 10% rewards on holdings [1] - Krak introduces Krak credit card for global spending [1]