Core Insights - The 27th China International Furniture Fair (Guangzhou) showcased the latest trends in the home furnishing industry, focusing on topics such as smart AI, global expansion, green low-carbon initiatives, and design aesthetics [1][6] - Milanina, an internet brand under Sophia Home, aims to create a national-level customized home furnishing brand that meets the needs of modern consumers [1][5] Exhibition Highlights - Milanina presented a 325㎡ stylish exhibition hall featuring immersive home living experiences, showcasing various lifestyle spaces tailored for different demographics [1][3] - The exhibition utilized a "moving scenery" layout, allowing visitors to experience different living spaces designed for young professionals, new parents, and trendy youth [3] Innovative Solutions - Milanina introduced three innovative "1㎡ space solutions": a coffee cabinet, a figurine cabinet, and a pet cabinet, designed to maximize space utility and enhance user experience [4][5] - Additional designs included a housekeeper cabinet, shoe cabinet, and fitness cabinet, emphasizing the brand's commitment to optimizing every square meter [5] Marketing and Brand Strategy - Milanina's marketing strategy includes attractive limited-time offers for new franchisees, such as financial support for store setup and free design services to reduce costs [5][6] - The brand focuses on building a community with urban operators, providing extensive marketing and service support to enhance competitive advantages [6] Consumer Engagement - The exhibition attracted significant attention from both professional audiences and media, with endorsements highlighting Milanina's innovative and user-centric design approach [5] - The brand's engagement with trendy influencers and media coverage contributed to its rising popularity and visibility during the event [5][6] Future Outlook - Milanina aims to capture market share by focusing on product display, cost-effectiveness, and targeted marketing strategies, with a goal of exceeding 110% of its recruitment targets during the fair [6] - The brand is committed to meeting the evolving demands of new-generation consumers, reinforcing its promise of providing quality and aesthetically pleasing home solutions [6]