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从2025春拍看市场韧性与新动向
Bei Jing Shang Bao· 2025-06-12 16:38
Core Insights - The art auction market in China is undergoing a subtle yet significant value reconstruction, driven by a more culturally aware collector base that is reshaping local art value coordinates [1][3][4] Market Performance - The first round of the 2025 spring auction in Hong Kong saw significant sales, with a notable piece by Yuan dynasty calligrapher Rao Jie selling for 250 million HKD, indicating a strong market sentiment [3] - China Guardian reported a total transaction volume of 1.6 billion RMB during the spring auction, reflecting a resilient market despite economic uncertainties [3] - The global art market sales reached 57.5 billion USD in 2024, a 12% decline year-on-year, yet Chinese collectors showed resilience, with their contribution to total sales at Christie's spring auction increasing by 18% compared to 2024 [3][4] Market Trends - The auction market is characterized by a strong demand for high-quality, rare items, while lower-priced and common pieces are experiencing price corrections [6][8] - The market is witnessing a structural transformation, with a growing preference for "small but exquisite" artworks, as buyers increasingly seek unique pieces [8][11] - Online auction participation has surged, with online bidding accounting for 36% of total bids, and the number of online bidders increasing by 27% compared to the previous year [13] Strategic Adjustments - Auction houses are adapting to market changes by enhancing the quality of auction items, reducing auction scale, and launching specialized auction segments [11][14] - The emergence of younger collectors, particularly from the "90s and 00s" generations, is influencing market dynamics, with a 21% increase in young buyers participating in auctions [13] - Companies are focusing on niche markets, such as Ming and Qing dynasty ceramics, to differentiate themselves and capitalize on specific collector interests [14]