Core Insights - Wix.com Ltd. has launched the AI Visibility Overview, a tool designed to enhance website alignment with Large Language Models (LLMs) like ChatGPT and Gemini, marking a significant step in its Generative Engine Optimization (GEO) initiative [1][3] - This release positions Wix as the first CMS platform to provide native AI visibility capabilities, contributing to its competitive edge in website development and optimization [2][10] - The tool allows brands to monitor their online presence and visibility within AI-generated responses, which is increasingly vital for online success in the era of generative AI [3][5] AI Visibility Overview Features - The AI Visibility Overview helps brands understand their representation in AI responses, enabling actionable steps to enhance visibility and traffic from AI platforms [5][6] - It includes sentiment analysis for real-time brand perception insights and competitive benchmarking tools to compare AI visibility against industry peers [6][10] - Users can quantify the impact of their presence on AI platforms, gaining insights into referral traffic from AI engines [7] Strategic Innovations and Acquisitions - Wix is focusing on strategic investments in AI, including the acquisition of Base44 and Hour One, which enhance its AI capabilities and redefine application development [11][12] - The introduction of Wixel, a next-gen visual design platform, supports Wix's mission to empower creators by simplifying content creation [12][13] - Partnerships, such as with Microsoft to integrate Wixel's tools into Microsoft Copilot, further strengthen Wix's position in the digital design landscape [13] Stock Performance and Market Position - Following the launch of the AI Visibility Overview, Wix's shares increased by 4.2%, closing at $153 on July 16, 2025 [2] - Despite recent innovations, Wix currently holds a Zacks Rank 4 (Sell), with shares declining by 5.9% over the past year, contrasting with a 1.7% decline in the Computers - IT Services industry [14]