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SBS ANNOUNCES GROUNDBREAKING PARTNERSHIP WITH THE ROKU CHANNEL FOR LIVESTREAMING THE NEW LAMUSICA TV
Prnewswire· 2025-06-09 11:30
Core Insights - Spanish Broadcasting System, Inc. (SBS) is launching LaMusica TV on The Roku Channel, expanding its reach to millions of Spanish-speaking viewers in the U.S. and Mexico [1][2] - LaMusica TV will feature a 24/7 programming schedule, including livestreams of SBS's top-ranked radio shows and popular personalities, enhancing engagement on the Roku platform [2][3] - The partnership with Roku is seen as a significant milestone for SBS, reinforcing LaMusica's position as a leading Latino music app and expanding its audiovisual content offerings [4] Company Overview - SBS is the largest Hispanic-controlled media and entertainment company in the U.S., operating top-performing radio stations in major markets and reaching 95% of the U.S. Hispanic audience through AIRE Radio Networks [5] - The company also owns MegaTV and produces live concerts and events, furthering its commitment to high-quality entertainment across multiple platforms [5] Roku Channel Insights - The Roku Channel, launched in 2017, offers free ad-supported streaming television and features over 80,000 on-demand movies and programs, along with more than 500 live linear television channels [6] - The addition of LaMusica TV is expected to strengthen Roku's position as a destination for inclusive entertainment, catering to a growing and diverse audience [4]
Spanish Broadcasting System Sells Puerto Rico TV to Christian Media Group
Prnewswire· 2025-06-05 19:56
Core Perspective - Spanish Broadcasting System, Inc. (SBS) has entered into an Asset Purchase Agreement to sell WVEO(DT), WTCV(DT), and WVOZ-TV Puerto Rico to Word of God Fellowship, Inc., enhancing its focus on core audio and digital businesses [1][2] Group 1: Strategic Focus - The sale reinforces SBS's commitment to its leading radio portfolio and digital platforms, including the most-listened-to station WSKQ-FM and the highest-rated Latino music streaming app LaMusica [2] - SBS aims to expand its core competency in delivering culturally resonant content through radio and digital channels, which connect and inform Hispanic audiences [3] Group 2: Daystar's Mission - Daystar Television Network plans to utilize the acquired signals to bring its faith-based channel "Daystar Español" to Puerto Rico, focusing on inspirational content for local communities [4] Group 3: Continued Presence - SBS will maintain a strong presence in Puerto Rico through its top-rated radio stations, ensuring continued engagement with the island's listeners [5]