Core Insights - The automotive market in 2025 was characterized by a heightened focus on affordability due to rising ownership costs, tariff concerns, and a shortage of late-model used vehicles, setting the stage for 2026 [1][2] Market Trends - In 2025, consumers actively pursued affordability, influencing shopping behavior and automotive supply trends, driven by concerns over tariff costs and the expiration of the EV tax credit [2] - Key areas of value for buyers included hybrids, smaller body styles, and budget-friendly older models, with the used market expected to continue catering to budget-conscious shoppers in 2026 [3] Vehicle Performance - Smaller sedans, compact crossovers, and efficient models were the fastest-selling used vehicles, with models like the Buick LeSabre and Chevrolet Cobalt selling in approximately 25 to 30 days compared to the average of 40 days for used vehicles [4] - Following the expiration of EV tax credits, new EV retail sales dropped by 66% in the two months after the deadline compared to the two months prior, while hybrid demand increased, with new inventory rising nearly 18% year-over-year and retail sales growing by 33% [4] Ownership Costs - Rising vehicle ownership costs, including insurance, loan payments, and maintenance, have pressured consumer budgets, with the total cost of ownership for used vehicles increasing by 36% and for new models by 29% compared to 2019 [5] - The fastest-selling new vehicles in 2025 included models like the Hyundai Palisade Hybrid and Toyota's Grand Highlander Hybrid, selling in under 20 days on average [5] Future Outlook - The pricing landscape for 2026 models is expected to play a significant role in average new car pricing trends, with higher MSRPs partially offset by softer pricing and incentives on remaining 2025 models [6] - The market is anticipated to see improved availability of late-model used vehicles as the chip shortage eases, providing more "like-new" options for consumers [6] - 2026 will offer insights into EV demand without the influence of tax credits, with affordability remaining a key driver for consumers as they cross-shop across various vehicle types [7]

Core Viewpoint - Toyota Motor is shifting its production strategy by starting to manufacture two battery-powered SUVs in its Kentucky plant while ceasing the production of a luxury Lexus model at the same site [1]. Group 1: Production Changes - Toyota will produce electric vehicles based on the RAV4 and Land Cruiser models in Kentucky [1]. - The next-generation Lexus ES sedan will be manufactured in Japan and exported to the U.S., indicating a consolidation of Lexus production [2]. - Currently, Lexus ES sedans are produced in Kentucky, and Lexus TX SUVs are made in Indiana [2]. Group 2: Tariff Impact and Company Response - Reports suggest that Toyota is consolidating Lexus production in the U.S. due to high tariffs from the Trump administration, although the company has not officially confirmed this [3]. - Toyota stated that the information regarding production consolidation was not announced by the company and emphasized its ongoing review of production structures to improve vehicle quality [3].

Core Insights - Howler Brothers has launched a collaboration with Toyota to create a limited-edition collection inspired by the adventurous spirit of both brands, particularly focusing on the rugged beauty of Costa Rica and the classic Land Cruiser [1][2][3] - The collection combines Howler Brothers' signature style with the legacy of the Land Cruiser, designed for outdoor enthusiasts who appreciate exploration and adventure [3][4] - The partnership aims to celebrate the spirit of exploration and versatility, blending style and function in the collection's apparel and accessories [4] Company Overview - Howler Brothers, established in 2011, specializes in unconventional outdoor apparel inspired by various cultural elements and activities [7] - Toyota, a major automotive manufacturer, employs nearly 64,000 people in North America and has a long history of vehicle assembly in the region [9][10] - In 2024, Toyota sold over 2.7 million vehicles in North America, with more than 43% being electrified vehicles, indicating a strong market presence and commitment to innovation [11]