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Automakers could start raising prices this year to offset tariffs, dealership executive says
CNBC· 2026-02-24 12:00
In this article7203.T-JPSAHGMTariff costs are becoming unsustainable for automakers, the president of one of the largest public dealership groups said last week. Like many in the auto industry, Sonic Automotive is warning that sooner or later, prices will rise or automakers will start cutting features to stabilize costs. "The tariffs are too high on some of these brands, and they're going to pass pricing on," Sonic Automotive president Jeff Dyke said on the company's fourth-quarter earnings call on Wednesda ...