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对话NOOK创始人许清岚:AI 从「做事」走向「规划人生」
雷峰网· 2026-02-18 08:49
Core Viewpoint - The article discusses the emergence of NOOK, an AI application designed to serve as a "life copilot" that helps users navigate personal decisions and goals, moving beyond traditional efficiency tools to become a comprehensive life management system [2][6][7]. Group 1: Product Concept and Functionality - NOOK aims to evolve AI applications from efficiency tools to a life operating system, addressing the gap in personal decision-making support [6][7]. - Users create a profile by entering their birth information, which generates a personalized "life profile" that the AI uses to recommend goals and tasks [5][24]. - The product features a gamified experience, where users receive feedback and rewards for completing tasks, enhancing motivation and engagement [17][29]. Group 2: Target Audience and Market Insights - The primary user base consists of college students and young professionals, particularly those feeling lost and seeking change, with a focus on subcultures and interests in "mysticism" [9][31]. - The application addresses the pain point of lack of control and motivation among young users, providing structured tasks to help them initiate change in their lives [33]. Group 3: Development and Challenges - The founder, Xu Qinglan, has invested personal funds into the project, indicating a reliance on self-funding while seeking external investment [11][42]. - Early user growth has been promising, with over 7,000 registered users and a daily active user count of around 100, but challenges remain in scaling and monetization [35][41]. Group 4: Future Vision and Commercialization - The long-term vision for NOOK includes developing a network of agents that collaborate with users, enhancing the personalization and effectiveness of the application [25][26]. - Potential revenue streams include subscription models, skill agent utilization fees, and future e-commerce or advertising opportunities [43].