据海口海关统计，春运首周（2月2日—2月8日）海口海关共监管离岛免税购物金额11.06亿元，免税购物人数19.19万人次，购物件数89.5万件，环比提升 6.3%，26%，9.4%。 今年是海南自贸港全岛封关后的首个春运，在"返乡"变"出游"的消费新趋势推动下，越来越多的游客将海南作为举家团圆的理想目的地。在三亚凤凰国际机 场，春运客流与旅游人潮相互叠加，海南的年味愈发浓厚，免税消费的热度也在持续升温。 为支持春运期间热销免税品顺畅供应，海口海关持续优化监管服务，支持免税企业开展"年货"促销活动，加快免税品物流周转监管效率，保障免税品进出库 即到即放、快速上架，通过"同车运输、快速配送"等方式优化配送流程，提升旅客购物体验，全力护航欢乐祥和的春节。 南方+记者 黄倩 通讯员 张潆予 李怡彤 谢东良 春运首周，各家免税店抢抓机遇，不仅推出满额赠礼、积分加倍等优惠活动，还特别增加了年货礼品、进口巧克力、高端酒水、新春限定化妆品等春节氛围 强的商品供应。"今年是封关后的首个春运，离岛免税新政效应叠加春运销售旺季，客流和消费力都超出预期。"三亚凤凰机场免税店相关负责人杨萍说。 "现在逛免税店，就像逛家门口的商场一样方 ...

Core Insights - Understanding the pain points in different industries requires insight into the underlying consumer logic, as purchasing decisions vary significantly across categories like cosmetics, baby products, and home furnishings [1] Group 1: Decision Drivers - The core purchasing motivation for consumers serves as the starting point for identifying pain points, with beauty consumption driven by emotions and self-projection, where issues are often linked to feelings of embarrassment, insecurity, and inconvenience [3] - In the baby products sector, safety and care are paramount, with parents focusing on their children's health and development, leading to highly rational decision-making centered around safety, harm, and scientific backing [3] - Home furnishings emphasize long-term experience and value, with consumers being cautious due to high prices and long usage cycles, focusing on durability, practicality, and overall quality of life improvements [3] Group 2: Pain Point Dimensions - Beauty pain points are highly contextual and detailed, often tied to specific scenarios and ingredient concerns, such as how to maintain makeup in hot weather or the effects of certain components on sensitive skin [5] - Baby product pain points evolve with the child's growth stages and must meet dual standards for both parents and children, with any dissatisfaction from either party creating a pain point [5] - Home furnishing pain points arise from a focus on quality details and resolving spatial conflicts, with consumers concerned about material quality and practical solutions for limited space [5] Group 3: Communication Strategies - Beauty content requires strong emotional resonance and visual proof, utilizing transformation stories and immersive experiences to connect with users' desires for change [8] - Baby product content must establish professional trust through authoritative knowledge and scientific data, addressing parental anxieties with detailed guides and warnings [8] - Home furnishing content focuses on comprehensive lifestyle showcases and detailed disclosures, demonstrating how products enhance life while addressing long-term usage concerns [8] - Overall, beauty pain points are "emotional," baby product pain points are "standardized," and home furnishing pain points are "value-oriented," emphasizing the need to understand consumer decision-making motivations [8]