Core Insights - Apple is preparing for the release of the next generation of Mac computers powered by the M3 chip, while the M2 chip models are still pending release [2] - The M3 chip is expected to have significant enhancements, including 12 CPU cores, 18 graphics cores, and 36GB of memory, which could help revitalize Mac sales that have seen a 31% decline in the last quarter [2][4] - The M3 chip will utilize 3nm technology, allowing for higher chip density and more cores in a smaller processor [4] M3 Chip Specifications - The M3 Pro chip under testing features 12 CPU cores (6 high-performance and 6 efficiency cores), 18 graphics cores, and 36GB of memory [3][4] - Compared to the M2 Pro, the M3 Pro shows an increase of 2 efficiency cores and 2 graphics cores, along with an additional 4GB of memory [4] - Future high-end models like the M3 Max and M3 Ultra are expected to have even more cores, with projections of up to 14 CPU cores and 40 graphics cores for the M3 Max, and 28 CPU cores and over 80 graphics cores for the M3 Ultra [4] Market Context - Apple's Mac business faced a significant challenge with a 31% drop in sales last quarter, failing to meet lowered analyst expectations [2] - The first Macs featuring the M3 chip are anticipated to launch by the end of this year or early next year, while the 15-inch MacBook Air with the M2 chip is expected to be released this summer [4]

Core Insights - The release of the new M5 iPad Pro provides insights into the future development direction of Apple's iPad product line, with a clearer roadmap for 2026 [1] Product Development Timeline - In 2026, Apple is expected to launch the next generation iPad Air, which will feature the M4 chip, offering a performance improvement of 10% to 20% compared to the M3 chip [1] - The entry-level iPad, priced at $349, will receive an upgrade with the A18 chip and will introduce Apple Intelligence features for the first time [1] - The iPad mini is set for its first update since 2024, potentially incorporating the A19 Pro chip and a significant upgrade to an OLED display [1] Market Outlook - Overall, 2024 is anticipated to be a relatively quiet year for iPad releases, aside from the iPad mini update [2]

Core Viewpoint - Apple has launched the new iPad 11 and iPad Air, available for pre-order on March 6 and set to release on March 12, featuring various design and performance upgrades [1][2]. Group 1: Product Specifications - The iPad 11 features a design similar to the previous generation, available in four colors: silver, blue, pink, and yellow, with a weight of 477 grams for the Wi-Fi version and 481 grams for the cellular version [1]. - The iPad Air comes in two sizes: 11 inches and 13 inches, with color options including space gray, blue, purple, and starlight. The 11-inch version weighs 460 grams, while the 13-inch version weighs 616 grams for Wi-Fi and 617 grams for cellular [2]. Group 2: Display and Performance - The iPad 11 is equipped with a 2360x1640 resolution IPS LCD panel with a brightness of 500 nits, supporting both Apple Pencil (USB-C) and Apple Pencil (1st generation) [3]. - The 11-inch iPad Air also has a 2360x1640 resolution IPS LCD panel with 500 nits brightness, while the 13-inch version features a 2732x2048 resolution and 600 nits brightness [5]. - The iPad 11 is powered by the A16 chip with a 28.93 watt-hour battery, offering up to 10 hours of web browsing or video playback. The iPad Air is equipped with the M3 chip, with performance improvements of up to 2 times over the M1 chip and 3.5 times over the A14 chip [5]. Group 3: Pricing - The pricing for the iPad 11 starts at 2999 yuan for the 128GB Wi-Fi version, with the cellular version priced at 4299 yuan. The 512GB Wi-Fi version is priced at 6999 yuan, while the cellular version is 6499 yuan [5]. - The iPad Air pricing is as follows: the 11-inch 128GB Wi-Fi version is 4799 yuan, and the 13-inch version is 6499 yuan. The 1TB Wi-Fi version of the 13-inch model is priced at 10399 yuan [6].