苹果 CEO 库克今晚发帖预告，接下来的一周将非常精彩，并确认相关发布将从下周一开始。 除了 X 平台外，库克在国内微博账号也同步预告了具体时间——北京时间周一晚间。 预告同时附带了一段小短片，画面展示的是一台 Mac 产品机盖上的苹果 LOGO： 根据此前消息，苹果前段时间已邀请部分记者和自媒体，参加北京时间 3 月 4 日晚 10 点举行的「特别体验」活动。因此在 3 月 4 日之前，苹果很可能会连 续多天通过新闻稿形式在官网发布新品。 从库克此次预告的画面判断，周一率先亮相的产品，很可能是首款搭载 A18 Pro 芯片的低价 MacBook，当然也不排除是搭载 M5 Pro / M5 Max 的新款 MacBook Pro。 除了 Mac 产品线外，下周潜在登场的新品还可能包括： 同时，外界也在关注 Apple TV 与 HomePod mini 是否会迎来更新，不过目前尚无明确时间点。包括此前新一代 Studio Display 显示器的两款型号已经出现 在 macOS 系统代码中，也存在下周或不久后发布的可能。 总之，如果你对上述新品感兴趣，可以重点关注下周一～周三晚间的苹果官网动态，大概率一波新品 ...

iPhone Strategy - The company is largely viewed as an iPhone company, with other products often purchased to complement the iPhone ecosystem [1] Wearables, Home and Accessories Business - A significant portion of this unit's sales comes from AirPods, boosted by the release of new AirPods Pro [2] - New Apple Watches, especially the baseline model priced around a couple hundred dollars, are considered excellent, particularly for new users [3] - The Apple Watch Series 11 is not a significant upgrade for Series 10 owners, but the wearables segment, including Homepods, is expected to gain momentum [4] - The company anticipates a turnaround in the Wearables, Home and Accessories category [4] - The company's smart home devices are not expected to contribute significantly to revenue, with Amazon and Google dominating that market [5][6] - The smart home devices are needed to maintain the ecosystem and prevent users from switching to competing devices [7] Future Product Pipeline - A foldable iPhone is anticipated by the end of next year [8] - New products with in-house chips are expected in March, including a new M5 MacBook Air, a new M4 iPad Air, and an entry-level iPad [8][9] - Smart home devices are expected in the March-April timeframe [9] - An updated AI strategy is expected in June [9] - Integration into services products is expected in September next year [9] - A more significant update to the mid-tier Apple Watch is expected at the end of next year [9] - Smartglasses and a tabletop robot are expected to roll out in 2027 [10] - A higher-end Vision Pro device is expected [10] - A foldable iPad with a gigantic screen is expected towards the end of the decade (2028-2029) [10]

Core Insights - Apple is set to begin mass production of several key products, expected to launch between the end of this year and the first quarter of next year [1][2] Group 1: Upcoming Products - The next generation of MacBook Pro (codenamed J714 and J716) and MacBook Air (codenamed J813 and J815) are among the products entering mass production [2] - Two new Mac displays (codenamed J427 and J527) are also expected to be produced soon [2] - In addition to the Mac products, Apple plans to release the iPhone 17e, a new low-end iPad, and a new iPad Air model, likely featuring the M4 processor, anticipated for launch in the first half of next year [2]