Group 1: Channel Optimization - The company is enhancing traditional online channels, solidifying its position on JD and Tmall [1] - Increased investment in content-driven social e-commerce channels like Douyin and Xiaohongshu to boost sales [1] - Continued expansion of direct online channels in overseas markets, enhancing presence on platforms like Amazon, Rakuten, LAZADA, and SHOPEE [1] Group 2: Technology Development - The company is closely following advancements in artificial intelligence, strengthening its R&D reserves [1] - Key product launches include the MA series smart cloud speakers in 2015 and Dreampods TWS earphones with AI noise reduction in 2020 [1] - The "Edifier Summary Extraction Algorithm" and "Edifier Machine Translation Algorithm" have completed registration with the National Internet Information Office [1] Group 3: Brand Building - The company announced its first brand ambassador, Wang Yibo, on September 25, 2024, leading to a 410.43% increase in sales during the first hour of the announcement [2] - Active promotion of internationalization strategy, signing two NBA players in 2024 to enhance global brand presence [2] Group 4: New Product Series - The open-ear headphone market is rapidly growing, with the company investing significantly in this direction [2] - Various forms of open-ear headphones have been developed, with 11 models currently available [2] - Recent flagship products include NeoBuds Pro3 with -50dB adaptive noise cancellation and the S300 speaker with 80W RMS power [2]